Social Media Marketing Tool Series #3 Crowd Factory

Social Media Marketing has become an integral part of any Brand’s marketing activities. One of the key aspects of the Social Media Marketing is how you engage with the existing customers, fans or followers. You need to be aware on a constant basis what your customers are saying about your brand online. New customer acquisition is also equally important. Crowd Factory is one of such interesting tool that helps in these activities.

What is Crowd Factory?
Crowd Factory
helps marketers put a powerful social campaign on Social Media channels, whether it’s your website, emails, banner ads, landing pages, your Facebook page and other online marketing channels. These campaigns will be in-line with the user experience, so your audience will be compelled to share your message and endorse your brand across their social networks. Crowd Factory also helps in building a powerful Social CRM Database that includes social profiles of individuals, their sharing behavior and the impact to your bottom line.

Here are 3 interesting features that make Crowd Factory unique

1. A Suite of Social Promotion, Referral and Engagement Apps

There is a wide range of social apps that will not only make it easy for people to share your message, but will give them a great reason to do so. Some of the apps being Refer a Friend, Social Sweepstakes, Polls and Voting, Flash Deals Group Offers and Intelligent Share Buttons.

2. A Powerful Social CRM Database

With the help of Social CRM, you can get deep insights into the performance of campaigns so you can test, tune and optimize them over time. The dashboards give metrics on each campaign, like Social Reach, Social Impressions, and Social Lift so you can see what the ROI is on your social campaigns.

3. Real-Time Analytics and Dashboards: gives deep insights into the performance of campaigns.

How can marketers leverage the Crowd Factory?

1. Customer Acquisition. With the help of various campaigns, marketers can acquire customers from their various Social Media channels.

2. Social CRM Database: Marketers can use the CRM database to get insight of the performance of various campaigns launched. This helps in fine tuning their campaigns.

Crowd Factory has various products and plans, for professional and Enterprise. For more details, please visit http://crowdfactory.marketo.com/plans-pricing/

Content Marketers Must Read Book of the Week!

Name: ‘Conversations That Win the ComplexSale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals

Authors:

Erik Peterson  Blog Twitter

Tim Riesterer  Blog Twitter Facebook

In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success.

Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale.

Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals.

Have a look at the site http://www.conversationsthatwin.com/

Who is the book intended for?

This book is for marketers. The book offers tips on how to create a message that can literally double the number of deals you close. This book will help you to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers.

Top 3 takeaways from the book.

1. The concept of Value Wedge: This book offers tip on how you can differentiate yourself from the competition by finding your “Value Wedge”.

2. This book offers techniques on how to spike customer attention and create “Wow” in your conversations.

3. With Conversations That Win the Complex Sale, you’ll learn how to create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.

Content Marketing Tools Series #9 Evernote

About Evernote

Evernote lets your take notes, sync files across your devices, save webpages, capture inspiration, and share your ideas.

Here are interesting 4 features that make Evernote unique

1. Keep everything in sync

With Evernote, all of your notes, web clips, files and images are made available on every device and computer you use.

2. Remember things you like

Save everything cool and exciting you see online and in the real world. Snap a photo, record some audio and save it.

3. Save favorite webpages

Save entire webpages to your Evernote account with the help of nifty web clipper browser extensions. You get the whole page: text, images and links.

4. Research better

With the help of Evernote you can collect information from anywhere into a single place. From text notes to web pages to files to snapshots, everything is always at your fingertips.

How can marketers leverage Evernote?

1. Data management made easy: Evernote is a great tool to manage data from across devices, i.e from your PC to Tabs to Mobile phones.

2. Schedule the work: With the help of Evernote notes, one can jolt down various ideas, later schedule it as blogposts and share it among the network.

Watch the video

http://evernote.com/video/

Plans and Pricing

So if you have data you can partner with Evernote and make it compelling. Evernote has plans for individuals and organisations.  For more details on pricing and various plans, please visit    http://evernote.com/business/features/

Social Media Marketing Tools Series #2 Shoutlet

Social Media Marketing has become an integral part of any Brand’s marketing activities. One of the key aspects of the Social Media Marketing is you need to be aware on a constant basis what your customers are saying about your brand online. So won’t it be great if you have a tool where you can observe what people are talking about your brand in your various social media networks? Shoutlet is one of such interesting tool.

What is Shoutlet
Shoutlet
is the leading independent cloud-based social marketing platform. Shoutlet helps you to engage, promote, and analyze your social communication. Shoutlet is a comprehensive community management and moderation platform for Facebook, Twitter, and YouTube. By integrating Shoutlet, you can provide feedbacks to your customers quickly; engage with them in meaningful responses while efficiently managing the process internally.

Here are 3 interesting features that make Shoutlet unique

1. Community Management: Shoutlet is a comprehensive community management and moderation platform for Facebook, Twitter, and YouTube. Integrate Shoutlet’s work-flow tools and task assignments to give your customers quick, meaningful responses while efficiently managing the process internally.

2. Foursquare Management: You can consolidate Foursquare Management for Hundreds of venues by tying each venue into Shoutlet’s Social CRM and by creating and scheduling specials, view location activity.

3. Find out Active Fans: One of the tough tasks in Social Media Management is to identify who your active fans are. With the help of Shoutlet, you can instantly Pinpoint Your Most Active Fans, who is the most engaged with your Facebook content. You can even filter Likes by their Shoutlet Activity Score and date of interaction with your Facebook pages. Now isn’t that interesting?

How can marketers leverage the Shoutlet?

1. Community Management. Community management can be streamlined with the help of Social CRM tool of Shoutlet.

2. Content Creation: Marketers can use Shoutlet’s Social Canvas, first-of-its-kind, professional-level design tool and create interactive Facebook custom apps, HTML5 pages, and web apps. It’s the only tool available that makes it possible to build rich, interactive social media content and publish it to an unprecedented number of social accounts, social networks, and websites across the web.

Shoutlet has various products and plans. For more details, please visit http://www.shoutlet.com/

Content Marketers Must Read Book of the Week!

Name: Content is Currency: Developing Powerful Content for Web and Mobile,

Author: Jon Wuebben Blog Twitter Facebook

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development.

Who is the book intended for?

This book is for online marketers. The book offers tips on how content development is achieved by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.

Top 4 takeaways from the book.

1. Drawing on the latest research, ideas, and case studies in content marketing, this book offers what types of content best suit your specific business, market, and industry.

2. The book discuss on how key content tactics influence search engine rankings and sales conversion.

3. How one can leverage social media to connect with the target market.

4. How to merge the many elements of your web presence.