There are only 2 types of role in any enterprise – Sales role and Sales enablement role
Don’t believe anything else anybody else says about job roles. Whether you are in engineering, marketing, product management…your singular goal should be to make the cash register for your org go “ching-ching”.
To do that we all need to be honing our sales skills. That brings me to this week’s book recommendation.
What is the big idea?
What’s the secret to sales success? It is not just about relationship building with customers. The best salespeople also challenge customers. They teach, tailor and take control.