Seth Godin is one of the most prominent figure of internet marketing and social media. He is also a prolific bestselling author, the mastermind behind Squidoo andChangeThis, a guru and, we suspect, connected to some form of higher extra-terrestrial intelligence.
So we mere mortals have selected 5 eBooks out of Seth Godin’s impressive whitepaper collection and are presenting them to you, our awesome readers. The papers cover diverse aspects of internet marketing, from going viral to selling a book. Read below for a recap and download links. Oh, and they are all free! Isn’t the internet great?
1- Unleashing the Idea Virus
According to Godin, “Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.”
Your consumers are ready to promote your products. This book will teach you how to harness that marketing power.
2- Marketing Mismatch – When New Won’t Work with Old
There’s been a lot of press around old and new marketing. Social media, brand monitoring and “joining the conversation” are all key phrases being thrown around these days, but how to apply them to your business model? How can you make it work? Marketing Mismatch approaches this dilemma in ten points that could change the way you do business.
3- The Tribes Casebook
The Tribes Casebook supports Godin’s bestselling Tribes book (amazon link) and is all about communities. Aah, the mysterious power of communities, packed with potential customers, the 21st Century gold mine. Harnessing and contributing to communities is a daunting prospect for many companies. Here Godin attempts to shine some light on these tribes by covering and describing in details the constructive aspects underlying them.
4- Everyone’s an Expert (About Something)
“This book is for anyone who wants more online traffic, more revenue, more followers, more attention, more interest, more donations or more influence. The paradox, of course, is that the best way to get all these things is by delivering less.”
Do we need to say more?
5- How to Sell a Book (or Any New Idea)
This great eBook builds upon the concept of the Tribes paper (listed above) but applies it specifically to the book industry. The basis of this eBook is quite simple: Sell one book to someone who will love it. Not because he’s a friend, but because he loved your writing. If he loved it, his tribe will pick up on it and your audience will grow. According to Godin, “if you don’t have a book that can galvanize a tribe, if you don’t have a product that will spread, if you don’t have a service that will generate passion among a group of people, you must stop what you’re doing and start over.” You want to know why?
Have you read any of these eBooks by Seth Godin? We would love to read your reviews! You’re all welcomed to contribute in the comments.