Content Marketing Showcase Series # 10 French Connection YouTube Channel

Name: Youtique: French Connection’s Twitter Handle

Social Media has become a deeply integrated aspect of content marketing strategy. YouTube is one great social networking tool that helps brands to reach out to their customers in real time. What to wear is the biggest dilemma when comes to Fashion wear. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. The company combines the mini-video format of YouTube with the ethos of the Home Shopping Network to offer women snack-sized personal shopping videos based on occasion. In short, it’s every woman’s dream.

Type of Content: You Tube Channel

Why is this cool content marketing?
1. ‘Youtique’ is a collection and compilation of bite-sized fashion videos that inspire customers what to wear for every occasion. There are videos that discuss fashion trends, fashion tips, as well as its television commercials. The design of the channel incorporates links to its online store, Twitter, Facebook, email newsletter and blog.

2. ‘Youtique’ is the very first ‘webshop’ on YouTube. It’s not the entire shop, but definitely one of the smartest online shopping windows we have ever seen.

Content Marketers Must Read Book of the Week!

Name: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Author: Robert Rose Blog Twitter Facebook              
Joe Pulizzi    Blog Twitter Facebook

Content marketing is the latest rage now. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What’s been missing…until now…is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.

World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality.

Who is the book intended for?

Managing Content Marketing is for online marketers. This book will teach you to build the Business Case for Content Marketing and develop a Content Marketing Strategy that Works for Your Business.

Top 3 takeaways from the book.

1. Managing Content Marketing will help you determine the right marketing channels to implement and create an internal and external workflow for content marketing.

2. Managing Content Marketing will teach you how to measure content marketing and communicate results to internal stakeholders.

3. Managing Content Marketing will help you to tell a consistent story that will engages your customers.

Social Media Marketing Tool Series #3 Crowd Factory

Social Media Marketing has become an integral part of any Brand’s marketing activities. One of the key aspects of the Social Media Marketing is how you engage with the existing customers, fans or followers. While there are companies such as PieSync that allow you to sync your customer data, you need to be aware on a constant basis what your customers are saying about your brand online. New customer acquisition is also equally important. Crowd Factory is one of such interesting tool that helps in these activities.

What is Crowd Factory?
Crowd Factory
helps marketers put a powerful social campaign on Social Media channels, whether it’s your website, emails, banner ads, landing pages, your Facebook page and other online marketing channels. These campaigns will be in-line with the user experience, so your audience will be compelled to share your message and endorse your brand across their social networks. Crowd Factory also helps in building a powerful Social CRM Database that includes social profiles of individuals, their sharing behavior and the impact to your bottom line.

Here are 3 interesting features that make Crowd Factory unique

1. A Suite of Social Promotion, Referral and Engagement Apps

There is a wide range of social apps that will not only make it easy for people to share your message, but will give them a great reason to do so. Some of the apps being Refer a Friend, Social Sweepstakes, Polls and Voting, Flash Deals Group Offers and Intelligent Share Buttons.

2. A Powerful Social CRM Database

With the help of Social CRM, you can get deep insights into the performance of campaigns so you can test, tune and optimize them over time. The dashboards give metrics on each campaign, like Social Reach, Social Impressions, and Social Lift so you can see what the ROI is on your social campaigns.

3. Real-Time Analytics and Dashboards: gives deep insights into the performance of campaigns.

How can marketers leverage the Crowd Factory?

1. Customer Acquisition. With the help of various campaigns, marketers can acquire customers from their various Social Media channels.

2. Social CRM Database: Marketers can use the CRM database to get insight of the performance of various campaigns launched. This helps in fine tuning their campaigns.

Crowd Factory has various products and plans, for professional and Enterprise. For more details, please visit

Content Marketers Must Read Book of the Week!

Name: ‘Conversations That Win the ComplexSale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals


Erik Peterson  Blog Twitter

Tim Riesterer  Blog Twitter Facebook

In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success.

Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale.

Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals.

Have a look at the site

Who is the book intended for?

This book is for marketers. The book offers tips on how to create a message that can literally double the number of deals you close. This book will help you to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers.

Top 3 takeaways from the book.

1. The concept of Value Wedge: This book offers tip on how you can differentiate yourself from the competition by finding your “Value Wedge”.

2. This book offers techniques on how to spike customer attention and create “Wow” in your conversations.

3. With Conversations That Win the Complex Sale, you’ll learn how to create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.

Content Marketing Tools Series #9 Evernote

About Evernote

Evernote lets your take notes, sync files across your devices, save webpages, capture inspiration, and share your ideas.

Here are interesting 4 features that make Evernote unique

1. Keep everything in sync

With Evernote, all of your notes, web clips, files and images are made available on every device and computer you use.

2. Remember things you like

Save everything cool and exciting you see online and in the real world. Snap a photo, record some audio and save it.

3. Save favorite webpages

Save entire webpages to your Evernote account with the help of nifty web clipper browser extensions. You get the whole page: text, images and links.

4. Research better

With the help of Evernote you can collect information from anywhere into a single place. From text notes to web pages to files to snapshots, everything is always at your fingertips.

How can marketers leverage Evernote?

1. Data management made easy: Evernote is a great tool to manage data from across devices, i.e from your PC to Tabs to Mobile phones.

2. Schedule the work: With the help of Evernote notes, one can jolt down various ideas, later schedule it as blogposts and share it among the network.

Watch the video

Plans and Pricing

So if you have data you can partner with Evernote and make it compelling. Evernote has plans for individuals and organisations.  For more details on pricing and various plans, please visit