Content Marketing Tools Series #10 Prezi

About Prezi
One of the greatest innovations in education was the blackboard. For the first time in history, teachers could present their lessons visually and engage students to participate in the conversation. The whiteboard has done the same for business—helping us to explore and share ideas more effectively. Prezi is a virtual whiteboard that transforms presentations from monologues into conversations: enabling people to see, understand, and remember ideas.

Here are interesting 3 features that make Prezi unique

1. Prezi Desktop works without Internet connection. You can start your prezi online or off, work on your desktop, and then upload your prezis to the cloud to access remotely or to securely share your ideas with anyone.

2. Collaboration: You can collaborate, create and edit prezis together with up to 10 people in real time, across time zones. Co-present, Group presenters can seamlessly hand off the presentation lead to one another.

3. Prezi for iPad: Prezi automatically sync with iPad and you can create, edit, present, and share your prezis anywhere with simple, intuitive multi touch gestures.

How can marketers leverage Prezi?

Prezi can be used for Sales & Marketing, Training & Development, or just want a tool to collaborate within your team, Prezi also helps in engaging the the audience.

Watch the video

http://prezi.com/

Plans and Pricing

Prezi has plans for individuals and organisations.  For more details on pricing and various plans, please visit  http://prezi.com/pricing/

Social Media Marketing Tools Series #4 MediaFunnel

Social Media Marketing has become an integral part of any Brand’s marketing activities. One of the key aspects of the Social Media Marketing is how to schedule the content and make sure that your posts or tweets are posted at the most optimal times of day and days of the week so that it would reach to maximum audience. MediaFunnel is one of such interesting tool that helps in these activities.

What is MediaFunnel?

MediaFunnel is the easy to use, enterprise social media management platform that will allow you to involve more employees in promoting and protecting your brand. MediaFunnel supports multiple Twitter profiles as well as multiple Facebook accounts and Pages and also connects to LinkedIn, WordPress.com and Tumblr.  With the help of this tool, you can submit a single post to multiple social media channels simultaneously.

You can also monitor your Twitter & Facebook and other social networking channels by setting up background Brand Monitoring based on keywords, mentions, direct messages and more and find out what’s being said about your brand and respond.

With the help of this tool, release Tweets or Facebook posts at specified intervals. You can schedule a tweet or a post to be published on a specific day and at a specific time. By this way you can align your content with events.

Here are 3 interesting features that make MediaFunnel unique

1. Multiple Languages: The MediaFunnel user interface is available in English, German, Spanish, Italian and French. Each user within an account can select the language that they would like to view in the interface.

2. NetBase Integration: NetBase is the social media intelligence platform that monitors the entire Web for mentions of your brand and any keywords that you specify. NetBase supports the customer-to-business (C2B) strategy that is being adopted by global corporations.

3. Multiple Users and User Roles

MediaFunnel supports administrator, publisher and contributor roles. For each social media channel, set a user for no access or a specific level of access. Prevent potentially harmful content from being published. Implement approval processes.

How can marketers leverage the MediaFunnel?

1. Discover: Monitor for mentions of your brand and other keywords

2. Engage: Converse with your audience

3. Support: Assign & manage customer requests

4. Market: Drive more visitors to your landing pages and your blog

MediaFunnel has various products and plans, for professional and Enterprise. For more details, please visit http://mediafunnel.com/pricing-plans/

Content Marketers Must Read Book of the Week!

Name: Content Strategy for the Web
Authors:  Kristina Halvorson    Melissa Rach Blog Twitter

Better content always means better business.  Imagine these situations. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? Content Strategy for the Web is the industry’s go-to handbook for creating and executing successful content strategies.

Who is the book intended for?

This book is for marketers. The book offers tips on how to create and deliver useful, usable content for your online audiences, when and where they need it most.

Top 3 takeaways from the book.

1. Content’s business value. Content plays a crucial role in the online business. This book will help in understanding content strategy and its business value.

2. Process and People. These two Ps (Process and People) are very key to any service oriented business especially when it comes to online content.  With the help of ‘Content Strategy for the Web’, you can discover the processes and people behind a successful content strategy.

3. Business case. This book offer tips on how to create smarter, achievable decisions about what content to create and how to find out about how to build a business case for content strategy

For more details on the book, check the site http://contentstrategy.com/

 

Content Marketing Showcase Series # 10 French Connection YouTube Channel

Name: Youtique: French Connection’s Twitter Handle http://www.youtube.com/user/frenchconnection

Description
Social Media has become a deeply integrated aspect of content marketing strategy. YouTube is one great social networking tool that helps brands to reach out to their customers in real time. What to wear is the biggest dilemma when comes to Fashion wear. Fashion retailer French Connection knew how often its target audience was asking this question, and happily responded by creating a YouTube channel: Youtique. The company combines the mini-video format of YouTube with the ethos of the Home Shopping Network to offer women snack-sized personal shopping videos based on occasion. In short, it’s every woman’s dream.

Type of Content: You Tube Channel

Why is this cool content marketing?
1. ‘Youtique’ is a collection and compilation of bite-sized fashion videos that inspire customers what to wear for every occasion. There are videos that discuss fashion trends, fashion tips, as well as its television commercials. The design of the channel incorporates links to its online store, Twitter, Facebook, email newsletter and blog.

2. ‘Youtique’ is the very first ‘webshop’ on YouTube. It’s not the entire shop, but definitely one of the smartest online shopping windows we have ever seen.

Content Marketers Must Read Book of the Week!

Name: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Author: Robert Rose Blog Twitter Facebook              
Joe Pulizzi    Blog Twitter Facebook

Content marketing is the latest rage now. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What’s been missing…until now…is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.

World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality.

Who is the book intended for?

Managing Content Marketing is for online marketers. This book will teach you to build the Business Case for Content Marketing and develop a Content Marketing Strategy that Works for Your Business.

Top 3 takeaways from the book.

1. Managing Content Marketing will help you determine the right marketing channels to implement and create an internal and external workflow for content marketing.

2. Managing Content Marketing will teach you how to measure content marketing and communicate results to internal stakeholders.

3. Managing Content Marketing will help you to tell a consistent story that will engages your customers.