Content Marketing Tools Series #10 Prezi

About Prezi
One of the greatest innovations in education was the blackboard. For the first time in history, teachers could present their lessons visually and engage students to participate in the conversation. The whiteboard has done the same for business—helping us to explore and share ideas more effectively. Prezi is a virtual whiteboard that transforms presentations from monologues into conversations: enabling people to see, understand, and remember ideas.

Here are interesting 3 features that make Prezi unique

1. Prezi Desktop works without Internet connection. You can start your prezi online or off, work on your desktop, and then upload your prezis to the cloud to access remotely or to securely share your ideas with anyone.

2. Collaboration: You can collaborate, create and edit prezis together with up to 10 people in real time, across time zones. Co-present, Group presenters can seamlessly hand off the presentation lead to one another.

3. Prezi for iPad: Prezi automatically sync with iPad and you can create, edit, present, and share your prezis anywhere with simple, intuitive multi touch gestures.

How can marketers leverage Prezi?

Prezi can be used for Sales & Marketing, Training & Development, or just want a tool to collaborate within your team, Prezi also helps in engaging the the audience.

Watch the video

http://prezi.com/

Plans and Pricing

Prezi has plans for individuals and organisations.  For more details on pricing and various plans, please visit  http://prezi.com/pricing/

Content Marketing Tools Series #9 Evernote

About Evernote

Evernote lets your take notes, sync files across your devices, save webpages, capture inspiration, and share your ideas.

Here are interesting 4 features that make Evernote unique

1. Keep everything in sync

With Evernote, all of your notes, web clips, files and images are made available on every device and computer you use.

2. Remember things you like

Save everything cool and exciting you see online and in the real world. Snap a photo, record some audio and save it.

3. Save favorite webpages

Save entire webpages to your Evernote account with the help of nifty web clipper browser extensions. You get the whole page: text, images and links.

4. Research better

With the help of Evernote you can collect information from anywhere into a single place. From text notes to web pages to files to snapshots, everything is always at your fingertips.

How can marketers leverage Evernote?

1. Data management made easy: Evernote is a great tool to manage data from across devices, i.e from your PC to Tabs to Mobile phones.

2. Schedule the work: With the help of Evernote notes, one can jolt down various ideas, later schedule it as blogposts and share it among the network.

Watch the video

http://evernote.com/video/

Plans and Pricing

So if you have data you can partner with Evernote and make it compelling. Evernote has plans for individuals and organisations.  For more details on pricing and various plans, please visit    http://evernote.com/business/features/

Content Marketing Tools Series #8 Scribe

Scribe makes SEO simple. Scribe shows you what language searchers use before you begin to write. Once your content is created, Scribe reveals other profitable keywords. Scribe also analyzes your natural, reader-focused content, and tells you how to gently tweak it to spoon feed search engines based on SEO best practices. Scribe helps you build back links, crosslink the content within your own site, and identify influential social media users who want to share your stuff.

Here are interesting 4 features that make Scribe unique

1. Analyzes what you’ve already written, preserving your natural flow

2. Reveals what search engines will think you’re writing about

3. Suggests changes to better reflect what language searchers are using

4. Guides you through remaining content elements based on SEO best practices

How can marketers leverage Scribe?

1. Right written language: Scribe keyword research tool tunes you into the right language before you write. Once your content is created, the Scribe keyword suggestion service shows you keyword phrases you might have missed.

2. SEO best practices: Scribe analyzes your natural, reader-focused content, and tells you how to gently tweak it to spoon feed search engines based on SEO best practices.

3. Link Building: Scribe’s link building tools help you build back links from other sites, crosslink the content within your own site, and identify influential social media users who want to share your stuff.

Scribe has plans for Starters, Publishers, Professional and Advanced. For more details on pricing and various plans, please visit https://purchase.scribeseo.com/plans.aspx

Content Marketing Tools Series #7 Curata

About Curata

Curata is a content curation tool and content curation is all about how to market the content. Curata is a comprehensive, business-grade, content curation solution that automates the tedious tasks (search, organizing, and publishing) while giving you complete, centralized control of the human tasks (evaluation, contextualizing, and approval).

Here are interesting 4 features that make Curata unique

  1. Better search: Curata has a powerful search and data management engines that scan the web 24/7.
  1. Intuitive dashboard: Curata offers an intuitive dashboard that streamlines reviewing, evaluating, and contextualizing.
  1. A top grade content creation toolset: Curata has features like Push-button tools for publishing, sharing, and promoting your curated and original content.
  1. Artificial Intelligence: Another unique and interesting feature is the smart artificial intelligence technologies like natural language processing that learn based on your content approval patterns.

How can marketers leverage Curata? 

       1. Help in staying focused: Content curation is all about helping people make sense of all the information on a particular topic. Curata helps the content marketers to consistently publish a comprehensive and highly focused stream of relevant information that meets the needs of a specific target group.

      2. Flexible options: Curata offers various flexible options to marketers. That includes

Publish blogs, web sites, news sites, RSS feeds, social media content, newsletters, and more. You have to host your content at a sub-domain of your existing site, or at a separate topic-specific URL and Curata saves you time and money.

     3. End to end content curation capability: For content marketers, Curata is the only business grade solution that provides end-to-end content curation capability. 

Industry Examples

http://connance.com/, Connance addresses the cash flow issues facing the healthcare business office on a daily basis, particularly relating to self-pay. Connance use Curata for their news letter.

Plans and Pricing

Curata has various interesting subscription plans for corporates.  For more details on pricing and various plans, please visit   http://www.curata.com/product_pricing/

Content Marketing Tools Series #6 Pinterest

About Pinterest

Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies and more. Users can browse other pinboards for inspiration,’re-pin’ images to their own collections and or ‘like’ photos.

Here are 2 interesting features that make Pinterest unique

1. User friendly: Pinterest site is so user friendly and easy to use.

2. In-bound links:  Pinterest has a good amount of in-bound links with every pin that will in turn help in search engine optimization.

How can marketers leverage Pinterest?

According to a study by RJMetrics, an e-commerce analytics platform, the most popular board categories in Pinterest are home (17.2 percent of boards), arts and crafts (12.4 percent), style and fashion (11.7 percent) and food (10.5 percent).

1. Connecting physical presence with online presence.

Pinterest is a great tool to connect the dots between a physical location and online presence, i.e a Pinterest page. This can be done by featuring Pinterest promotions at the physical store.

2. Launch a daily pin theme.

Launch a daily pin to promote your brand. You can have several theme based ideas and make the pins memorable so that the images get re-pinned. The daily themed pins usually lead to repeat visitors.

3 Become A Unique Resource.

Make sure that your Pinterest page is a place to access unique resources. For examples, share what’s unique about your brand’s culture.

4. Tell A Story.

Always tell a story about your brand. This will bring more visitors to the page and they will in turn share the page.

5. Go Behind The Scenes.

Does your brand have unique inner workings that a larger audience might like to see? Showcase them using Pinterest.

6. Plan A Contest.

Pinterest contests are a growing trend, with brands often requiring entrants to pin a particular image from the brand onto one of their boards.

Industry Examples

Here are some interesting examples of how brands have used Pinterest.

http://pinterest.com/peugeotpanama/ : Peugeot uses Pinterest as their interactive car showcase.

http://pinterest.com/daytonchildrens/ : The Children’sMedicalCenter inDayton,Ohio uses Pinterest to share resources for their target audience.

Plans and Pricing

Pinterest is a free service and  by invite only. For more details on possibilities of Pinterest, please visit   http://pinterest.com