Content Marketing Showcase Series # 4 Red Bulletin

Name: Red Bull’s ‘Red Bulletin’ Magazine for iPad

Description

The Red Bulletin is a one of the biggest global magazines published each month in English, German and Polish. It covers the very latest news from the world of Red Bull. This lifestyle mag focusses on sport, people, art and culture. The Red Bulletin app gives access to Red Bulletin’s international issue which is a unique treasury of the best stories of all the print editions enriched with additional exclusive content and a full load of videos.

Type of Content: App for iPad

Why is this cool content marketing?

  1. The App is fully packed with pics and stories of stars and heroes from sports and culture that makes the content unique and interesting.
  2. The international issue covers the best stories of all print editions of The Red Bulletin that brings the best of content in one place.
  3. Exclusive multimedia content with impressive 360° view that makes it visually appealing.

Content Marketing Showcase Series # 3 The Eloqua Blog Tree

Name:  Eloqua
Eloqua helps clients accelerate revenue growth with powerful insight to inform marketing and sales decisions today that drive revenue tomorrow. Eloqua automates the science of marketing – campaign execution, testing, measurement, prospect profiling, and lead nurturing – allowing marketers to acquire customers.
Type of Content: Infographic
Why is this cool content marketing?
1. Infographic: The Eloqua Blog Tree depicts the infographic concept at its finest. The   Blog Tree reveals the technological roots of successful marketing blogs, the main branches of the blogs’ subject areas and the relative popularity of the individual blogs themselves.2. Result oriented:  As a result of publishing The Blog Tree, Eloqua boosted its average blog views by a factor of 40, collected 175 inbound links, inspired more than 700 tweets and 2,500 Facebook page impressions and turned at least 49 viewers into sales opportunities or closed deals.

Content Marketing Showcase Series # 2 HubSpot

HubSpot, based in Cambridge, Massachusetts, is into providing marketing application and advice to businesses of all sizes enabling them to leverage disruptive effects of the internet to “get found” by more prospects shopping in their niche, convert a higher percentage of prospects into customers and analyze the results to figure out what works for their target audience.

We love HubSpot – because HubSpots folks are not only prolific content creators but also content distributing Rockstars.

Type of Content: Slideshare

Why is this cool content marketing?

1.   Slideshare: Through cool looking and informative slides, HubSpot has explained the changes that have happened in online marketing. They have used interesting images and words that make the message very simple and easy to understand.

2.   Shareable:  The presentation has been made in Slideshare.This makes it easy for readers to share, embed or / and email the presentation.

Content Marketing Showcase Series # 1 ShipServ

We are happy to announce a new series where we will be showcasing some of the interesting examples in content marketing. This edition we are featuring ShipServ.Name: ShipServ

ShipServ helps marine and offshore buyers to find the best suppliers easily, trade efficiently and build trusted relationships. ShipServ’s products and services bring buyers and suppliers together online, in print, on ship and in person. They also offer the largest online trading platform, the most used supplier search engine, the leading ordering guide and the first online ad network.

Type of Content: Stop-Motion animation

Why is this cool content marketing?

1.   Stop-Motion animation :ShipServ has explained their services by using stop-Motion animation, an animation technique to make a physically manipulated object appear to move on its own.

2.   Shareable.  Video has been uploaded to Vimeo, a video-sharing website on which users can share and view videos.

 

ShipServ Stop-Motion Animation from Doug Kessler on Vimeo.

ShipServ Doodle Video from Doug Kessler on Vimeo.