Content Marketers Must Read Book of the Week!

Name: ‘The New Rules of Marketing and PR’

Author: David Meerman Scott Blog Twitter Facebook

This book teaches you on how to use Social Media, Blogs, News Releases, Online Video and Viral Marketing to reach buyers directly. The New Rules of Marketing & PR will make it easy for you to learn online thought leadership and viral marketing strategies.

Here is the link to know more about the book ‘The New Rules of Marketing and PR’

Who is the book intended for?

‘The New Rules of Marketing and PR’ is for online marketers. The book offers tips on how to use various social networking tools to reach out to prospective customers. If you want to survive in this new age of marketing and PR, this book is a must read.

Top 3 takeaways from the book.

1. ‘The New Rules of Marketing and PR’offers practical tips on how to leverage the potential that Web-based communication offers your business and how to speak directly to customers and buyers, establishing a personal link with the people who make your business work.

2. ‘The New Rules of Marketing and PR’also has a guide that includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

3. ‘The New Rules of Marketing and PR’offers practical tips for P.R professionals in the age of Twitter.

 

Content Marketers Must Read Book of the Week!

Name: ‘Content Rules,’ How to create killer Blogs, Podcasts, Videos, Ebooks, and Webinars (and more) that engage customers and ignite your Business.

Authors:
Ann Handley Blog Twitter Facebook
C.C Chapman Blog Twitter Facebook

Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations an enormous opportunity to engage directly with their customers. ‘Content Rules’ demystifies the idea of organizations as publishers. It streamlines the process of creating remarkable blogs, podcasts, webinars, ebooks, and other web content that will lure would-be customers.

Here is the free preview to the book Content Rules

Who is the book intended for?

This book is for online content creators. This book details the fundamentals of how to create bold stories, Videos, and blog posts. The book also tells you how to share it widely online to cultivate fans, arouse passion for your products or services, and ignite your business.

Top 3 takeaways from the book.

1. Helps in understanding the art of storytelling and the science of journalism

2. Educates how to craft bold content that will resonate with prospects and buyers and encourage them to share it with others

3. Teaches how to leverage social media and social tools to get your content and ideas distributed as widely as possible

For further details on the book, check this link http://www.contentrulesbook.com