Content Marketers Must Read Book of the Week!

Name: Content Strategy for the Web
Authors:  Kristina Halvorson    Melissa Rach Blog Twitter

Better content always means better business.  Imagine these situations. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? Content Strategy for the Web is the industry’s go-to handbook for creating and executing successful content strategies.

Who is the book intended for?

This book is for marketers. The book offers tips on how to create and deliver useful, usable content for your online audiences, when and where they need it most.

Top 3 takeaways from the book.

1. Content’s business value. Content plays a crucial role in the online business. This book will help in understanding content strategy and its business value.

2. Process and People. These two Ps (Process and People) are very key to any service oriented business especially when it comes to online content.  With the help of ‘Content Strategy for the Web’, you can discover the processes and people behind a successful content strategy.

3. Business case. This book offer tips on how to create smarter, achievable decisions about what content to create and how to find out about how to build a business case for content strategy

For more details on the book, check the site http://contentstrategy.com/

 

Content Marketers Must Read Book of the Week!

Name: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Author: Robert Rose Blog Twitter Facebook              
Joe Pulizzi    Blog Twitter Facebook

Content marketing is the latest rage now. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What’s been missing…until now…is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.

World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality.

Who is the book intended for?

Managing Content Marketing is for online marketers. This book will teach you to build the Business Case for Content Marketing and develop a Content Marketing Strategy that Works for Your Business.

Top 3 takeaways from the book.

1. Managing Content Marketing will help you determine the right marketing channels to implement and create an internal and external workflow for content marketing.

2. Managing Content Marketing will teach you how to measure content marketing and communicate results to internal stakeholders.

3. Managing Content Marketing will help you to tell a consistent story that will engages your customers.

Content Marketers Must Read Book of the Week!

Name: ‘Conversations That Win the ComplexSale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals

Authors:

Erik Peterson  Blog Twitter

Tim Riesterer  Blog Twitter Facebook

In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success.

Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale.

Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals.

Have a look at the site http://www.conversationsthatwin.com/

Who is the book intended for?

This book is for marketers. The book offers tips on how to create a message that can literally double the number of deals you close. This book will help you to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers.

Top 3 takeaways from the book.

1. The concept of Value Wedge: This book offers tip on how you can differentiate yourself from the competition by finding your “Value Wedge”.

2. This book offers techniques on how to spike customer attention and create “Wow” in your conversations.

3. With Conversations That Win the Complex Sale, you’ll learn how to create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.

Content Marketers Must Read Book of the Week!

Name: Content is Currency: Developing Powerful Content for Web and Mobile,

Author: Jon Wuebben Blog Twitter Facebook

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development.

Who is the book intended for?

This book is for online marketers. The book offers tips on how content development is achieved by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.

Top 4 takeaways from the book.

1. Drawing on the latest research, ideas, and case studies in content marketing, this book offers what types of content best suit your specific business, market, and industry.

2. The book discuss on how key content tactics influence search engine rankings and sales conversion.

3. How one can leverage social media to connect with the target market.

4. How to merge the many elements of your web presence.

Content Marketers Must Read Book of the Week!

Name: ‘eMarketing Strategies for the Complex Sale’, A comprehensive guide to help marketers drive decisions to buy in their favor.

Author: Ardath Albee Blog Twitter Facebook

Are you looking to power your eMarketing results? eMarketing Strategies for the Complex Sale by Ardath Albee will give you tips on achieving that. This book gives in-depth information on how to create a contagious content structure for competitive differentiation and generate increased pipeline with attraction marketing.

Here is the link to know more about the book ‘eMarketing Strategies for the Complex Sale’

Who is the book intended for?

eMarketing Strategies for the Complex Sale is for online marketers. The book offers tips on how to build a foundation for eMarketing strategies based on buyer perspectives and on how to develop personalized content.
Top 3 takeaways from the book.

1. eMarketing Strategies for the Complex Sale offers practical tips on how to facilitate faster prospect progression to sales readiness.

2. eMarketing Strategies for the Complex Sale gives tips on how to measure the impact of eMarketing programs against business objectives.

3. eMarketing Strategies for the Complex Sale is full of examples, tools and exercises to help business-to-business marketers translate the strategy into practice to achieve dramatic results.