Future of Marketing – Listen. Educate. Engage.

60 Speakers, 60 Minutes, 60 Ways “Personalization” is Revolutionizing the Field of Marketing as we know It. Tune in for FREE at 1pm EST in Tuesday March 29 (or listen to the webcast anytime later) for virtual conference Future of Marketing 2. Join me and several other world class marketing experts (including Guy KawasakiCharlene LiDavid ArmanoBob Gilbreath,Tony Hsieh) to learn how to do personalized marketing.

Future of Marketing - Listen. Educate. Engage- Ambal Balakrishnan

We marketers are busy in the trenches…..we often find ourselves short on time to stop,  think and plan to harness the fantastic power of  tools that today’s technology provides us.

I have found the following three-step approach is a simple way leverage technology to do personalized marketing.

Step 1. Listen. Use professional listening tools like Radian6, or perhaps,  just a simple keyword search across relevant blogs and forums  to listen to what are the burning issues facing your target market.

Step 2. Educate. Create Compelling Content and use distribution channels like newsletters, YouTube or  SlideShare to distribute that content to your target audience.

Step 3. Engage. Social media tools like blogs and twitter have leveled the customer engagement playing field and made it absolutely easy for us marketers  to hold meaningful conversations with our customers and prospects

In summary, listen, educate and engage by walking with your potential customer… throughout their buying journey. Don’t lead, don’t follow, just walk with them and watch miracles happen.

The Birth of a Meaningful Marketing Model

We asked Bob Gilbreath “What are key marketing trends and predictions for 2010? What actions should marketers take in 2010”

Bob Gilbreath is Chief Marketing Strategist at Bridge Worldwide (one of the nation’s largest digital advertising agencies) and author of “The Next Evolution of Marketing

Bob Gilbreath

Blog Marketing with Meaning Twitter MktgwithMeaning

“Resolve to abandon the advertising interruption model and begin to evolve to Marketing with Meaning.”

Bob Gilbreath’s Marketing Prediction for 2010
In 2010 a growing number of companies will break with their old, interruptive tell-and-sell habits and adopt the next evolution of marketing. They will accept that consumers cannot be hoodwinked or annoyed into buying their products and realize that the only way to earn attention and sales is to add value to their lives through the marketing itself. It’s a concept called “Marketing with Meaning” and works when brands create marketing that consumers choose to engage with and advertising that itself improves people’s lives.

Bob Gilbreath’s Marketing Action for 2010
To adapt to this next evolution of marketing, businesses must begin to look for higher-level needs their brands can deliver on. The possibilities range from providing information to creating shared experiences to helping consumers achieve personal goals and improve the world around them. While brands will not move to this model overnight, those with a vision for where the world and their consumers are heading will increasingly experiment and invest in Meaningful Marketing ideas, and begin to shift organizational structures that have gotten in the way.

Get 2010 started on the right foot with a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus.