Content Marketers Must Read Book of the Week!

Name: Content is Currency: Developing Powerful Content for Web and Mobile,

Author: Jon Wuebben Blog Twitter Facebook

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development.

Who is the book intended for?

This book is for online marketers. The book offers tips on how content development is achieved by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.

Top 4 takeaways from the book.

1. Drawing on the latest research, ideas, and case studies in content marketing, this book offers what types of content best suit your specific business, market, and industry.

2. The book discuss on how key content tactics influence search engine rankings and sales conversion.

3. How one can leverage social media to connect with the target market.

4. How to merge the many elements of your web presence.

Content Marketing Showcase Series # 9 Nike Better World Microsite

Name: Nike Better World
The Nike Better World Project is an initiative by Nike which helps to “better” the world we live in. Nike recycles different objects to make performance apparel and shoes and basketball courts. Nike also tries to bring attention of war, homelessness, HIV awareness, and the less privileged around the world. The site also talks about health issues among children, latest being a report on how the physical activities among children dropped by 20% in the U.K. and 32% in the U.S. In China, the drop is 45% in less than one generation. Nike is using the power of sports and its brand recognition to make the world a better place.
Type of Content: Microsite.

Why is this cool content marketing?

1. Storyboard-style: microsite uses HTML5 to present content in a hip storyboard-style that amasses all the goodness of the brand and delivers it in an unusual, scrolling format.

2. 100% recycled advertising:  The best part is that “Better World” video is made from 100% recycled advertising. No new footage is recorded and produced to make the film. The commercial recycles all the classic and iconic Nike commercials to introduce this special initiative.

 

Content Marketers Must Read Book of the Week!

Name: ‘eMarketing Strategies for the Complex Sale’, A comprehensive guide to help marketers drive decisions to buy in their favor.

Author: Ardath Albee Blog Twitter Facebook

Are you looking to power your eMarketing results? eMarketing Strategies for the Complex Sale by Ardath Albee will give you tips on achieving that. This book gives in-depth information on how to create a contagious content structure for competitive differentiation and generate increased pipeline with attraction marketing.

Here is the link to know more about the book ‘eMarketing Strategies for the Complex Sale’

Who is the book intended for?

eMarketing Strategies for the Complex Sale is for online marketers. The book offers tips on how to build a foundation for eMarketing strategies based on buyer perspectives and on how to develop personalized content.
Top 3 takeaways from the book.

1. eMarketing Strategies for the Complex Sale offers practical tips on how to facilitate faster prospect progression to sales readiness.

2. eMarketing Strategies for the Complex Sale gives tips on how to measure the impact of eMarketing programs against business objectives.

3. eMarketing Strategies for the Complex Sale is full of examples, tools and exercises to help business-to-business marketers translate the strategy into practice to achieve dramatic results.

Social Media Marketing Tools Series #1 Bottlenose

Social Media Marketing has become an integral part of any brand’s marketing activities. One of the key aspects of the Social Media Marketing is that you need to be aware (on a constant basis) of what your customers are saying about your brand online. So won’t it be great if you have a tool where you can observe what people are talking about your brand on various social media networks?

Bootlenose is one of such interesting tool.

What is Bottlenose
Bottlenose provides a live view of “who is paying attention to what” across all the major social networks. This helps you discover what’s really going on with your audiences, brands, campaigns, and competitors. The Bottlenose engine measures the online content in real-time so the Marketers get a clear understanding of what’s emerging, spreading and trending around any topic. It’s not just analytics but discovery of real-time data.

Here are 5 interesting features that make Bottlenose unique

1. All streams in one place With the help of Bottlenose, you can have live streams from all your social media channels in one place and this will make the monitoring easy.

2. Live interactive visualizations of what’s trending around any topic.

3. Discover emerging topics, links, photos, messages and people.

4. Search and engage across all the major social networks at once. Get valuable insights about your brand and community.

5. Track and manage all your social accounts in one dashboard. You can also Monitor, filter, and get alerted.

How can marketers leverage the Bottlenose?

1. Listening. Live social listening, social analytics, discovery and insights.

2. Management: Marketers can use Bottlenose for community management and engagement. Monitoring of various Social media campaigns can also be carried out with Bottlenose.

Bottlenose has various products and plans. For more details, please visit  http://bottlenose.com/

Content Marketing Showcase Series # 8 JetBlue Airway’s Twitter Handle

Name: JetBlue Airway’s Twitter Handle

Description
Social Media has become a deeply integrated aspect of content marketing strategy. Twitter is one great social networking tool that helps brands to reach out to their customers in real time. Twitter is also a great tool to engage customers in a meaningful conversation. Brands also use Twitter as a means to respond to various customer queries / complaints and to share deals and discounts.

Type of Content: Twitter Handle

Why is this cool content marketing?
1. In order to maintain a healthy Twitter followers, JetBlue runs various contests for their followers like #GetAwayWithItAndWin i.e free get away trips.

2. Jetblue’s social media team tweet about weather conditions, delayed and cancelled flights details. They also make sure that each and every tweet is being answered and interesting tweets made by customers are  retweeted.