Name: ‘Content is Currency: Developing Powerful Content for Web and Mobile,’
In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development.
Who is the book intended for?
This book is for online marketers. The book offers tips on how content development is achieved by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.
Top 4 takeaways from the book.
1. Drawing on the latest research, ideas, and case studies in content marketing, this book offers what types of content best suit your specific business, market, and industry.
2. The book discuss on how key content tactics influence search engine rankings and sales conversion.
3. How one can leverage social media to connect with the target market.
4. How to merge the many elements of your web presence.