5 real world examples on how Artificial Intelligence and Data Science are helping enterprises

Enteprises are beginning to leverage Artificial Intelligence (AI) and Data Science provide services and product for their customers.

#1 Hubspot – Predictive Leading Scoring

Services range from predictive leading scoring as in the case of HubSpot, that claims in its website to be able to provide lead scoring estimate on the likelihood to convert leads into customers. This scoring is made possible by a machine learning model that considers features on customer behaviors over time in order to design a persona. After persona creation, HubSpot would be able to provide insight on positive and negative attributes that influence leadsconversion rates.

#2 Kissmetrics – AI on predict churn rate

Another example is Kissmetrics that delivers a pipeline to “turn insight into sales” (Kissmetrics slogan). A pipeline that begins with integrating to data sources and legacy systems, passing through data visualization capability as a first stage about getting insight on customers, moving to clustering algorithms that are able to provide customer segmentation which can be thought of as a second instance of understanding potential sales.  Based on the above mentioned magic, Kissmetrics provides recommendations on how to deliver tailored, targeted email and social network campaigns.

#3 DOMO – AI to provide biz insight from biz cloud

There are other initiative as DOMO with center of gravity on providing a platform that enables AI activity. In the case of DOMO, its mission is to offer seamlessly integration to data sources and legacy systems (independent of it is on premise or on cloud) to support dashboards creation, i.e. business intelligence capability. It is a fast-growing market  that aims to address medium and small companies that are no longer willing to deal with a platform maintenance; so tthey can concentrate on their core business and develop market intelligence that takes advantage from DOMO service that puts together in the same page all the information needed for business operation.

#4 Lufthansa – AI as prediction tool to implement aircraft safety

From the realm of transportation industry, there are good examples too, on the application of AI as part of B2B strategy; airline companies as Lufthansa, Flybe, KLM, BA just to cite a few; OEMs such as Airbus, Embraer and Boeing and MRO (maintenance, repair and overhaul) companies have  invested on the application AI as a prediction tool to implement aircraft safety critical equipment prognostics and health monitoring. These companies have been taking advantage of the tons of data produced  in every flight on the aircraft operation to unlock the potential of this data to help with maintenance optimization, reduction of ownership cost and increase of operational efficiency and safety.

#5 Airbnb – Data science and AI to derive models on pricing, customer segmentation and sentiment analysis

Airbnb has invested significantly  in data science and AI to derive models on pricing, customer segmentation and sentiment analysis aiming to provide support to their users to ensure optimal assignment of people looking for accommodation to proper host. Every time a search is performed in Airbnb website, machine learning algorithms come into play to estimate the probability of assignment between guests and host. Airbnb also deploys AI algorithm outcomes to support guests on picking the best place considering historical data on their profile and hosts relating to the price to offer and improvements recommendation given guests feedbacks.

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On Sangam

In Tamil, there is a Thirukural (sort of like a 2 line poetry) that goes like this

sevikku unavillatha podhu siridhu
vayirrukkum eeya padum

It literally means, food for the stomach can follow when there is no food for the ears. Today, I had the honor and fortune of being treated to both stomach and ears.

Here goes the story.

I got back late evening on Friday after week long travel and will be heading out again on Monday for another week long travel. I hadn’t had anything on Friday after lunch except for coffee. I was so sleep deprived when I came home. I just spent a couple of hours with the boys and went straight to bed without dinner. I slept in for about 10 straight hours (thanks to Kumar for juggling boys morning routine) and woke up Saturday morning and had a cup of coffee. Then, I did some quick house cleaning and caught up on emails and work.

Kumar Nagarajan suggested we take the boys and head to Sangam for lunch. My friends and colleagues had all been urging me to go check out Sangam…so, I immediately said YES to Kumar. By, the time we got to Sangam, I was starving.

Within a couple of minutes of us settling down, one of the waiters came by and took my order in Tamil. I was delighted. As if that wasn’t enough, my buddy Rathan Raja came by to say hello and told me if was his family that was running the business. Rathan introduced me to his wife, sister and sister’s husband. I was very pleased at how the family was actively involved in running the business and serving the customers. I gave Rathan and family a quick update on all the rave reviews I had been hearing about Sangam.

Food arrived and the boys and I started digging in. I thoroughly enjoyed the delicious food. The beetroot halwa was to die for. My favorite was the sambar….it tasted as if Amma had made it. You all know I don’t say that often.


As we were eating lunch, my favorite Tamil songs (vaigai kari kattru nilli, vellai pura ondru, oran all unnai naan, prove samosa, henna satham etc) started playing. What can I say? I was more than delighted to spend Saturday afternoon with the boys at Sangam….with feast to ears and stomach.

As I left with the boys, I conveyed my hearty congratulation to Rathan’s family members and wished them the very best.

Sangam is located in North West Austin (intersection of Parmer Lane and McNeil Road). Go check them out at 6001 W Parmer Ln, Austin, TX 78727

https://www.yelp.com/biz/sangam-chettinad-indian-cuisine-austin-2

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On Him Growing Up

Days turn into nights,
nights turn into days.

They come and they go,
Rather predictably and cyclically.

School years starts turn into school years ends,
School years ends turn into school years starts.

They come and they go,
Rather predictably and cyclically.

Winter turns into Spring,
Spring turns into Summer,
Summer turns into Fall,
Fall turns into Winter.

They come and they go,
Rather predictably and cyclically.

In the midst of all that predictably and cyclicalness,
I stand in utter awe of how nature and nurture are turning this wonder of a baby into a fine-&-refined young man.

And, how grateful I am to know and to feel,
that I am a very minuscule part of this grandiose life as it unfolds, right in front of my eyes.

Life…..so predictable and so cyclical…..
yet, not so predictable and not so cyclical,
blooms, grows and takes form in unpredictable and uncyclical ways.

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On How Love Manifests in Hidden Places

Love manifests in a zillion ways in zillion places.

As the firm voice that says “Don’t do it..or else”.

As the pat on your shoulder that says “Atta girl (or boy)”

As the peck of teary kiss that says “Good bye…be back with me soon”.

As the glance of a friend or a lover that only you know and understand.

Let me give you an example of how love manifests under my roof in the least of places.

I hope with this story, I will urge you to notice the love that unfolds in unforeseen places and circumstances.

The times I grew up in, taught me that one never really wastes any resources or dumps stuff away. One makes the most of what one has.

I have had the same kitchen mittens for over a decade. They had worn out and when I pulled something out of the oven, I winced due to the heat.

The boys immediately rushed to my aid.

One got a towel dipped in cold water to wrap around my hand.

One got an ice pack and put it on my hand.

One yelled – “How many times I have asked you to throw those worn mittens out?”

A few months ago, Kumar got a sturdy pair of mittens from Costco and gave me a firm look and even firmer words. “Look. I am dead serious. You are going to start using these mittens when you stick your hand in the oven. I threw away the old ones. They are gone.”

I gave him a sheepish “Yes Sir” look.

I asked him in my sweetest voice possible – “Those mittens. Remember? Those were the ones we picked out long ago. Did you really throw them away?”

He said -“Quit it. I am not going to fall for that melt your heart look. Those old mittens are gone. Start using the new ones.”

Fast forward a few months. I have been using the new mittens and getting used to them.

Yesterday evening, as we started preparing for Thanksgiving get togethers for the upcoming week, I reminded Kumar to take stock that we had enough disposable supplies (plates, spoons, cups etc). He didn’t.. despite my nagging. Disposable supplies are typically stacked away in a tall cupboard that are difficult for me to reach (remember – I have a 5 foot lean and mean form). I had to go find the step stool from the garage, place it underneath the cupboard and lean over the refrigerator to take stock of supplies.

Guess what I found?

Guess where Kumar had put away my old mittens – out of sight…and out of my height 😉

That is right…on top of the refrigerator…below the tall cupboard.

What transpired next…I’ll leave it up to your imagination.

Like I said earlier, love manifests in very simple….yet beautiful ways…like buying you new kitchen mittens and putting away (not throwing them out) your old ones beyond your reach.

Our view of love has been colored by what we are led to believe is love by popular media.

Don’t over romanticize love…because, love is hiding in plain sight…right before you….or, in my case, right above me.

Love.

May you find love.

May you give love.

May you get love.

May you revel in love.

May you be love.

To love…my friends.

 

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On Puddles

It is a cold, wet, dark, rainy and gorgeous day here in Austin.

As I took my morning walk today, I noticed that Austin’s greenery was soaked in beautiful rain.

I am still stepping (rather, carefully) in all the watery puddles with my sandals on.

Are you?

Adi asked – “Amma, what if this is all the rain and beautiful greenery is a giant simulation?”

I asked him to rewatch Matrix and Inception.

“Did you ever wonder if the person in the puddle is real, and you’re just a reflection of him?”
― Bill Watterson

“Childhood is that state which ends the moment a puddle is first viewed as an obstacle instead of an opportunity.” – Kathy Williams

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