Using Posterous for your Corporate Needs

It seems like new social media tools and channels are popping up almost daily. It gets really time-consuming to keep track of them all, and of course these tools might not all be beneficial to your online presence. Nonetheless, some of them end up being quite useful at gaining traction or at connecting with people. Posterous, a new, shiny blogging platform, is part of the latter. It is so good in fact that we recently implemented their platform onto Clickdocuments in order to sustain ClickIdeas, a space for Content Marketing experts to exchange ideas.

What Is Posterous?

As mentioned earlier, Posterous is a blogging platform. A fast one. Indeed, once you’ve setup your own space, it allows users to post content through email since you’re allocated a unique address on which to post. You can include audio and videos, images and so on. Dead simple. You can also allow contributors to post onto a Posterous page through the same email address once you have given them permission. It makes for a great collaborating space.

Posterous’ Best Features

The Posterous platform integrates some very nifty features. For instance, it allows you to host the platform onto your own domain or subdomain instead of hosting it onto Posterous’ domain. For brand recognition, this is a good plus. It is also a breeze to setup Google Analytics onto your account to monitor traffic and engagement.

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How to get customers to participate in a case study?

Case studies can be really valuable tools to educate your prospects. So you invest time and money in documenting a customer success story. Before embarking on this journey, stop and learn what not to do in a case study. We asked case study experts “What steps companies can proactively take to get customers to commit to participate in a case study?”. Get insights and recommended resources from Case Study Experts.

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Mashup Culture and Social Media – What We Can Learn from Pride and Prejudice and Zombies

Victorian zombies have class, at least they do in the popular mashup of Jane Austen‘s classic novel Pride and Prejudice. Zombies you say? Yes. Zombies. This contemporary rewriting of Austen‘s work is inscribe deeply within the 21st century, where open source culture is redefining the way we create, find inspiration and work. Internet culture, and to a great extent social media culture have been influenced by this way of thinking. Sharing and exchanging, reusing and reappropriating, adding and substracting, collaborating is at the basis of blog writing, online discussions and comments. By contributing online, we’re adding materials to a massive global mashup.

So, dear marketers, what can you learn from victorian zombies?

1- Be Open Source

More than ever before, it is essential that your thinking and materials be accessible to as many people as possible. Don’t barricade your ideas behind closed doors such as forms or password-protected areas. Let them free. Seth Grahame-Smith was able to add a twist to Pride and Prejudice since the novel has entered the public domain. This would never have been possible had the novel been protected by copyright laws. By making your content accessible to anyone, you’re engaging with people and creating discussions, which is at the basis of social media.

2- Don’t Be Afraid to Reappropriate Materials

But don’t forget to give credits where its due! Video and music mashups have been popular for a while – think Girl Talk for instance. Take something that exists, put your spin to it and you end up with a new concept or idea. A real estate website using Google Maps to display its listings is a form of re-appropriation just as writing a blog post about thoughts from another blog post would be. Or retweeting on Twitter someone’s content while adding thoughts or insights. Social media is fueled by everyone’s contribution to our local and global cultures, be it your opinion, your ideas and thoughts, your creative inputs or simply your attention. Social media is a mashup culture to which we are all adding to everyday, every instant.

Zombies have made it to Austen‘s victorian world thanks to our mashup culture. Don’t forget to let them in your next content venture, they’ll do you more good than harm!

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Jonathan Kranz’s The eBook eBook

We are very excited to bring to you Jonathan Kranz’s The eBook eBook: How to turn your expertise into magnetic marketing material.

Jonathan Kranz’s The eBook eBook covers these topics

  • Real-life examples of marketing successes you can emulate
  • Guidelines for identifying compelling content
  • The secrets to telling unforgettable stories
  • Hints, tips and secrets for organizing your ebook
  • How to supplement your ideas with stats, graphs, quotes, anecdotes and more
  • The right way introduce your ebook
  • An even better way to conclude your ebook to encourage reader action
  • Practical pointers on tone, theme and style
  • Suggestions for promoting your ebook

We have invited Jonathan Kranz to discuss his eBook.Today, Jonathan Kranz enjoys the confidence of numerous clients and agencies. After completing his MFA in Creative Writing in 1995 (and publishing a number of short stories in literary journals such as the Missouri Review and the Green Mountains Review), he leap-frogged agency life and jumped into freelancing with both feet. Since then, he has written a huge stack of content, advertising, direct marketing, and public relations materials for consumer and B2B clients in financial services, banking, insurance, high-tech, healthcare, education, and other industries. Jonathan is also the author of Writing Copy for Dummies.

Jonathan Kranz

Blog Kranzcom Twitter jonkranz

Buyers learn to trust the sellers who engage in authentic relationships.

Ambal Balakrishnan: Jonathan, it is a great pleasure to discuss your latest eBook. Thanx for finding time out of your very busy schedule to provide your valuable insights to our readers. Tell us about what Kranz Communication does?
Jonathan Kranz: Sure. Just two years ago, I would have said, “direct marketing copywriting.” But now, I’m seeing a growing, almost insatiable demand for content: web pages, ebooks, white papers, case studies, articles and more. I’m bringing a direct marketing mindset – targeted audiences, compelling offers, a drive toward action – to the emerging world of what’s called “inbound” or “content” marketing. Although many people are justly turned-off by the hype, my clients are embracing this new marketing world for one simple reason: it works.

Ambal Balakrishnan: What prompted you to embark on writing ‘The eBook eBook’?
Jonathan Kranz: A need for detailed, specific guidance. Many marketing gurus are selling the virtues of content marketing in general, but can be awfully vague in the particulars: How do you actually CREATE a successful ebook? The eBook eBook fills the gap with actionable, practical how-to’s.

Ambal Balakrishnan: Please walk us through the eBook writing life-cycle. How did it evolve on its journey from concept to launch?
Jonathan Kranz: Slowly and painfully! It began with a eureka shower moment, then became a draft I hammered out between client projects. Connecting with the award-winning designer, Patrick Ciano, really pulled all the pieces together.

Ambal Balakrishnan: Who is ‘The eBook eBook’ addressed towards?
Jonathan Kranz: Mostly toward those businesses or organizations that have intellectually complex products or services – the kinds of offers that require research on the customer’s side. The ebook is the company’s opportunity to establish thought-leadership in its industry, and to build prospect trust by sharing expertise those prospects’ value.
Ambal Balakrishnan: What makes the eBook such an essential component of a business’s content marketing plan?
Jonathan Kranz: Without trust, there is no initial contact – no grounds for further conversation between business and customer. The ebook establishes a credibility that can initiate subsequent contact. And as a marketing tool, it’s almost unbelievably versatile, serving as a:

  • Centerpiece for a viral, buzz-building campaign within the social media world
  • Magnet that draws Web traffic
  • Potential offer for a lead-gen, direct response campaign
  • Compelling leave-behind on sales calls
  • Means to attract favorable mainstream media attention
  • Great conference/convention booth hand-out
  • Push-over piece that helps convert fence-sitters into closed sales
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