Best Quotes from the Content Marketing Experts – Bob Gilbreath

Welcome to our amazing recap of some of the best quotes from Content Marketing experts! We have spent quite a bit of time reviewing influential blogs and articles from the past few years, gathering some great marketing gems along the way. Content and marketing go hand in hand; developing quality, meaningful and unique content is a sure way to growing a fan base, strong link equity and to generate discussions. Intrigued? Just listen to what the experts have to say! Today is all about Bob Gilbreath.

Bob Gilbreath

Blog Name: MarketingwithMeaning
Twitter: Mktgwithmeaning

Marketing with Meaning is less about “context” – or finding the best time to get in front of a consumer’s eyeballs – and more about “content” – or creating something that people find valuable in itself. By definition, a good “Content Strategy” must be meaningful and is judged by consumers’ engagement level rather than eyeball impressions.

Bob Gilbreath pinpoints here a critical element that underlines how marketing is undergoing a metamorphosis. Indeed, to gain customers’ engagement and their business nowadays, you need to provide them with quality and meaningful content. Traditional marketing’s model is all about having your product seen by as many people as possible through massive campaigns on multiple platforms (TV, billboards, magazine ads placement, online advertising, etc.). Its logic is: The more people will see my ad, the more customers I’ll gain.

Is this still true?

Of course full-blown marketing campaigns succeed at getting your products seen, thanks to their sheer volume and presence. But do they generate engagement? The way people consume your products and brands is changing. We’ve examined previously how social media and content marketing is changing the way we do business. The proliferation of social tools means a dialogue can be enabled between brands and consumers. People want to engage with the brands they enjoy – this happens on blogs, Twitter, Facebook, Bedo, forums or other platforms and communities. People gather in communities of interests, also called niche.

Niche Communities and the Importance of Content

Having your ads seen by lots of unqualified people is inefficient. First, it costs plenty of money to organize multi-platform campaigns. Second, how many of the people you’re serving your ads to would actually be interested in your product? Google, with its ad platform (Adwords and Adsense), actually serves ads through relevancy. For instance, ads served on Ravelry, a knitting and crochet community, might have more to do with textile materials than, say, video games. Your textile ad might not be seen by as many people on such a forum than it would be in a national newspaper, but the eyeballs that will encounter your campaigns are definitely more targeted and qualified.

Providing high quality content to people is another important element in order to turn qualified consumers into engaged consumers. Moo.com is a great example of a successful brand that engages people. Along with its service offer, Moo has a veryinteresting blog written by its factory employees. You get to know how the company operates and the people behind it, which puts a human face on its business. They also feature how creative their customers are with their products, showcasing their work and offering inspiration for potential customers at the same time. The blog creates engagement, people return to it. When people engage with you, they’re more likely to become loyal to you. Converted customers will eventually give you their business, and might even convert their friends and families when sharing on social networks.

Good, quality content attracts customers – it’s a Content Revolution.

Bob Glibreath has a new book coming out soon called The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning. Make sure to check it out!

Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInEmail this to someonePin on Pinterest

The 4P’s of Content Marketing

Marketing 101 taught you the 4 P’s of Traditional Marketing – Product, Price, Place and Promotion. Do these fundamental pillars still hold for all types of marketing? Certainly not.

Let us take a look at the 4 Ps of Content Marketing.

  • Purpose
  • Plan
  • Persuade
  • Presentation

Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInEmail this to someonePin on Pinterest

4 P’s of Content Marketing

Marketing 101 taught you the 4 Ps of Traditional Marketing – Product, Price, Place and Promotion. Do these fundamental pillars still hold for all types of marketing? Certainly not. What are the new 4 P’s for Content Marketing? Purpose, Plan, Persuade and Presentation. The purpose of your Content Marketing should always be to educate and inform your prospects and customers. Plan before you start executing. Think about how you can persuade your customers and prospects to take action. Content has to presented in an appealing way so your prospects and customers can engage with it and more importantly take the desired course of action you want them to take.

Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInEmail this to someonePin on Pinterest

Best of Content Marketing Blogs

There are thousands of posts being published on various blogs every month. With our busy schedules, it sometimes proves difficult to keep track of them all. We scan quickly our RSS readers then move on to other tasks, wondering if we’ve missed some gems along the way. It’s in this spirit that we’ve put together a recap of the best of Content Marketing blogs! Here we’ve chosen 7 not-to-be-missed blog posts that contains great thinking, as well as 3 eBooks/Whitepapers that are worth spending time reading. Ready?

Lessons Learned: Extrapolating value from failed attempts building social networks

This guest post by Ethan Yarbrough is both insightful and courageous – why is that, you may wonder? Because it examines three social media examples, one successful, and two that failed. People don’t like to talk about their failed attempts, which is a shame since you can learn so much from mistakes. It takes guts to acknowledge that something went wrong, learn from it, improve and move on. Ethan Yarbrough does it smartly and elegantly.

If I had a dollar …

Paul Dunway’s post is about using your advertising dollars smartly. A little money can go far if you use it wisely. So what is your best bet? Invest in Content Marketing, Lead Nurturing and Social Media. Sure this takes time and creating content is a messy task, but it is a great way to generate new business for little money.

Here’s a Terrific Low Cost Way to Share Your Great Work and Ideas with Prospects Online

We love simple tips and techniques (especially free ones!) that helps improve your blogging or business. Newt Barrett tells you how (via PhillyWordsmith blog) you can use Google tools for presentations and on your blog.

Minimizing the Risk of Innovative Ideas

Dan Blank brings up the matter of big ideas and how they’re often risqu

Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInEmail this to someonePin on Pinterest

Best Quotes from the Content Marketing Experts – Newt Barrett

Welcome to our amazing recap of some of the best quotes from Content Marketing experts! We have spent quite a bit of time reviewing influential blogs and articles from the past few years, gathering some great marketing gems along the way. Content and marketing go hand in hand; developing quality, meaningful and unique content is a sure way to growing a fan base, strong link equity and to generate discussions. Intrigued? Just listen to what the experts have to say! Today is all about Newt Barrett.

Newt Barrett

Blog: Content Marketing Today
Twitter: NewtBarrett

Newt Barrett is a marketing veteran. With more than 25 years experience within the publishing industry, he has established himself as respected content marketing expert. He also published (along with Joe Pulizzi) Get Content. Get Customers for the first time in 2008, a book that was to become a milestone in the Content Marketing industry.

“Old-school marketers are used to one-way marketing communication and a sales approach that talks at the customer rather than with the customer. That just doesn’t work anymore.”

We’ve chosen to present this quote first since it introduces so well the topic of content marketing and social media. Newt Barrett knows that marketing is now taking a different shape and will continue to do so in the future. Social tools are so widely available and accessible that we are experiencing a shift in power from marketers to users – it is no longer a one-way conversation where corporations tell the masses what they want and what they need.

A Two-Way Conversation

Blogs are powerful. Social media is powerful. These tools allow people to unite and gather up. If your product is great, people will rave about it, telling friends and family members how great your product is – they’re basically spreading the word for you. This is marketing at its best! A referral from a friend matters a lot more than seeing an ad on a billboard. Why? It’s a matter of trust. People trust their friends, but not necessarily billboards or ads. Getting someone to talk about your product is the best thing that could happen to your brand.

Some brands are experiencing the exact opposite. The Dell experience comes to mind, and so does Belkin. When your brand or product does not meet people’s expectations, that word will spread. In no time, you can end up with a burning bush on your hands. No matter how much publicity you put out, or dollars you spend on your image, the mob’s voice will keep on being heard and will harm your business in the worst way possible. Taming a mob is no easy task!

Marketers need to understand that shift in power and learn to work with these new tools. Those who fail to do so might miss out on huge business opportunities. As Newt Barrett said, traditional marketing with its one-way conversation is over – you need to how to listen to your customers in order to keep your business and brand growing.

Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInEmail this to someonePin on Pinterest