Content Marketers Must Read Book of the Week!

Name: ‘The New Rules of Marketing and PR’

Author: David Meerman Scott Blog Twitter Facebook

This book teaches you on how to use Social Media, Blogs, News Releases, Online Video and Viral Marketing to reach buyers directly. The New Rules of Marketing & PR will make it easy for you to learn online thought leadership and viral marketing strategies.

Here is the link to know more about the book ‘The New Rules of Marketing and PR’

Who is the book intended for?

‘The New Rules of Marketing and PR’ is for online marketers. The book offers tips on how to use various social networking tools to reach out to prospective customers. If you want to survive in this new age of marketing and PR, this book is a must read.

Top 3 takeaways from the book.

1. ‘The New Rules of Marketing and PR’offers practical tips on how to leverage the potential that Web-based communication offers your business and how to speak directly to customers and buyers, establishing a personal link with the people who make your business work.

2. ‘The New Rules of Marketing and PR’also has a guide that includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

3. ‘The New Rules of Marketing and PR’offers practical tips for P.R professionals in the age of Twitter.


Content Marketers Must Read Book of the Week!

Name: ‘Get Content Get Customers,’ Turn Prospects into Buyers with Content Marketing

Joe Pulizzi Blog Twitter Facebook
Newt Barrett Blog Twitter

In the last few years, buyer behavior has changed dramatically. Your buyers are now increasingly knowledgeable about what they want to buy. They aren’t surfing aimlessly, hoping to be influenced by marketing messages that arrive out of the blue. They want to make up their own minds based on their own information-gathering. Therefore, buyers need content that makes them smarter and more knowledgeable. Vendors who provide that content will win. Simply put, all the rules have changed. You need to approach the marketing game with a brand new marketing mindset. Those that can adapt will flourish. Get Content Get Customers Will Change the Way You Think About Marketing!

Here is the free preview to the book Get Content Get Customers

Who is the book intended for?

This book is for online marketers. The book offers tips on how to combine old and new marketing, online and offline, print and electronic in innovative and useful ways. This book is a must read for every marketer.

Top 3 takeaways from the book.

1. This book offers practical tips on content marketing that will make it easy for your buyers to buy from you.

2.  Get Content Get Customers details how one can put content marketing to work by explaining various steps like how to develop a content marketing mindset and how to select the content types that best match the strategy.

3. The book also has best practices and success stories on content marketing.

Content Marketers Must Read Book of the Week!

Name: ‘Content Rules,’ How to create killer Blogs, Podcasts, Videos, Ebooks, and Webinars (and more) that engage customers and ignite your Business.

Ann Handley Blog Twitter Facebook
C.C Chapman Blog Twitter Facebook

Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations an enormous opportunity to engage directly with their customers. ‘Content Rules’ demystifies the idea of organizations as publishers. It streamlines the process of creating remarkable blogs, podcasts, webinars, ebooks, and other web content that will lure would-be customers.

Here is the free preview to the book Content Rules

Who is the book intended for?

This book is for online content creators. This book details the fundamentals of how to create bold stories, Videos, and blog posts. The book also tells you how to share it widely online to cultivate fans, arouse passion for your products or services, and ignite your business.

Top 3 takeaways from the book.

1. Helps in understanding the art of storytelling and the science of journalism

2. Educates how to craft bold content that will resonate with prospects and buyers and encourage them to share it with others

3. Teaches how to leverage social media and social tools to get your content and ideas distributed as widely as possible

For further details on the book, check this link


A man may die, nations may rise and fall, but an idea lives on. – John F. Kennedy

Ideas are always powerful. Ideas bring change, progress and most importantly help in human development. So, are you passionate about ideas?

ThinkBook is a gift that reminds people of you every time they write down a new idea. My friend Rajesh Setty says this about his cool looking book: “ThinkBook is a notebook designed for smart people AND it’s a business book designed for creative thinkers. It combines the best of both worlds to create a powerful thinking space that restarts and fuels your people’s engine of creativity and problem-solving.”

ThinkBook is designed to be a notebook that you can carry around and jot down your ideas. The books is filled with 30+ inspirational messages. These insights are supported by simple yet powerful drawings.
These insights will give you enough impetus to think better and come up with powerful ideas that could touch and change many lives including yours.  Another interesting aspect of ThinkBook are the fun think characters that are depicted throughout the book.

My favorite insight from the book is on page 44 and is about Dreams

So, what can you do with the Think Book?

  1. ThinkBook can be your personal companion.  It can be used to set personal goals and share new ideas.
  2. ThinkBook can be a thoughtful gift. You can gift this book to your loved ones or to anybody whose growth and progress you are interested in.
  3. ThinkBook can also be used to motivate your team. It can be gifted to your partners and customers to achieve greater heights of productivity, creativity and effectiveness – by encouraging them to think about how they work and to help them push their boundaries.
Rajesh is an entrepreneur, author and speaker based in Silicon Valley.

Here is Rajesh Setty’s blog :
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Seth Godin’s Linchpin

What is a linchpin? Dictionary defines linchpin as – A locking pin inserted in the end of a shaft, as in an axle, to prevent a wheel from slipping off. Seth Godin has titled his new book as Linchpin (referring to a person). Who are Linchpins? Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they’re indispensable.  These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos.
I have invited Seth Godin to discuss his new book Linchpin: Are You Indispensable? and share his insights with us.

Seth Godin

Blog Seth Godin Twitter @sethgodins

“You have the opportunity to make a choice, right now. Choose to do work that matters, to make a difference, to be an artist.”

Ambal Balakrishnan: What prompted you to embark on creating ‘Linchpin: Are You Indispensable?
Seth Godin: The world has changed, fundamentally and perhaps forever. The era of the factory is over. And so people are in pain. They’re in pain because they were trained to be compliant cogs in a factory, not independent artists focused on inventing new ideas and making a difference. And that pain feels unfair, because we did as we were told.

The book is a clarion call that it’s okay to be the genius you were born to be.

Ambal Balakrishnan: Please walk us through the book writing life-cycle from concept to launch?
Seth Godin: It’s different every time, because I don’t set out to write a book. Usually an idea infects me. Sometimes I write the whole book in 20 days (The Dip and Unleashing the Ideavirus each took less) and sometimes it takes a year of wrestling to work it out.

Ambal Balakrishnan: Who is ‘Linchpin: Are You Indispensable?’ addressed towards?
Seth Godin: It’s addressed to people who want to keep their job, who want to leave their job, who want to run a company and most of all, to people who want to make a difference and do work that matters.

Ambal Balakrishnan: Name 3-5 of your favorite Linchpins? What are they defining traits?
Seth Godin: How about Shepard Fairey, the artist, Jonathan Ive at Apple and that incredibly kind person I met at the Delta counter in Utah last week. In each case, they don’t follow a manual, instead, they make a connection and change the people they work with. They are artists, even though they don’t necessarily work with paint.

Ambal Balakrishnan: How can organizations help nourish Linchpins?

Seth Godin: Understand that talented people are either going to do great work if you let them, or leave. So create enough space for people to own their output, to be generous, to feel respected and to show respect.

Ambal Balakrishnan: What are the 3 key lessons you want readers to take away from your book?

Seth Godin: Only one: you have the opportunity to make a choice, right now. Choose to do work that matters, to make a difference, to be an artist.

Ambal Balakrishnan: Your books, speaking sessions and blog posts are a great testimonial to your “Power of Noticing/Observing”. How can our blog readers hone this skill?
Seth Godin: They should start their own blogs. It’s a gift to be able to do this, and they should.

Ambal Balakrishnan: Please recommend 3-5 resources (must read books, blogs for marketers in 2010)
Seth Godin: Please read the entire works of Jackie Huba, Guy Kawasaki and Tom Peters. That will be a great start.

Ambal Balakrishnan: What kind of projects (both personal and professional) are you involved in when you are not marketing, blogging, speaking?

Seth Godin: I run with some very talented people. And I get distracted by just about anything!

In the video below, Brad Lomenick interviews Seth Godin about this new book Linchpin: Are You Indispensable?. View Part 2 and Part 3 of the interview.