This is the second installment of white paper lists for the month of June. The first installment was White Papers – List of “How To” Blog Posts. I have put together a list of lists on white papers. There is a treasure trove of information in these lists on how to write and market white papers. I separated the list into three sections:
- List of Lists on writing white papers (published today)
- List of Lists on marketing white papers (will be published later this month)
- List of Lists on assorted topics related to white papers (will be published later this month)
Speaking of white papers, White Paper Guru Michael Stelzner is holding an exclusive hands-on event designed to equip you with everything you need to know to create and market compelling white papers – White Paper Boot Camp in San Diego on Aug 7, 2009. Do not miss this great opportunity to learn how to create and market white papers from the Guru himself. Register today and reserve your seat.
List of Lists on writing white papers
1 Unusual Way to Find White Paper Content
Michael Stelzner says that coming up with great content is half the battle in completing a white paper and recommends that you simply pick up the phone and talk to an expert. Read his blog post on 1 Unusual Way to Find White Paper Content.
3 Simple Title Tweaks That Can Help White Paper Marketers Drive More Leads
You have created the perfect white paper. But you can’t drive leads or close sales if your target market doesn’t notice it. Kate Headen advises that grabbing your prospect’s attention is as easy as spending some focused energy on your title. Read her blog post 3 Simple Title Tweaks That Can Help White Paper Marketers Drive More Leads.
3 Tips When Writing Benefits
When writing to persuade, some of the most powerful statements are benefits. These single sentences address the selfish desires of every reader’s question, “What’s in it for me?” Michael Stelzner shares tips to help you write your benefit statements in his blog post 3 Tips When Writing Benefits.
3 Ways to Appeal to Readers & Skimmers
Graham Strong shares his insights on how to make it easier for skimmers to pick out the main points in your white paper. Read his blog post 3 Ways to Appeal to Readers & Skimmers.
3 Red Flags That Your Writing is Losing People
How to tell if your work has bumps that are preventing reader’s from reaching the end? Read Michael Stelzner’s Three Red Flags That Your Writing is Losing People.
3 Tips for Writing Headlines
A good headline means success or failure for your white paper, blog entry or any other form of writing. Get Michael Stelzner’s insights from his blog post 3 Tips for Writing Headlines.
4 Tips to Add Personality to Your Writing
How can you spice up your writing? Michael Stelzner shares some proven ideas in his blog post 4 Tips to Add Personality to Your Writing.
5 ways to develop an objective, informative white paper
White papers too often fall short of their fundamental purpose of informing their audience with useful, in—depth information, and instead simply promote a company’s offerings and tout the solution’s benefits. Read Hoffman Marcom’s The top five ways to develop an objective, informative white paper.
5 Steps to a Great White Paper Introduction
“You never get a second chance to make a good first impression.” This is certainly the case with your white paper introduction. Jonathan Kantor’s shares his ideas on how to improve your white paper introductions that will garner greater reader affinity and effectiveness. Read his blog post 5 Steps to a Great White Paper Introduction.
5 Tips to Best Utilize your Sidebar White Space
How can you best utilize sidebar space to gain maximum reader attention for your key white paper messages? Read Jonathan Kantor’s blog post 5 Tips to Best Utilize your Sidebar White Space.
5 Tips for Better White Papers
High tech buyers see white papers as very influential on the buying decision. Read Alison Harrison’s article 5 Tips for Better White Papers to explore ways to improve white papers to catch the attention of those buyers.
5 White Paper Size Reduction Strategies
Which sections in your white paper draft make the most sense to reduce or eliminate without sacrificing the impact and marketability of your white paper? Read Jonathan Kantor’s blog post 5 White Paper Size Reduction Strategies.
6 Tips When Using Executive Summaries
How do you create an executive summary or an abstract. Read Michael Stelzner’s and Jonathan Kantor’s insights – 6 Tips When Using Executive Summaries.
7 Important Distinctions When Writing To Businesses
Understand the challenges of the business audience and you will increase your success when communicating to them in writing. Read Michael Stelzner’s and Bob Bly’s thoughts on how to communicate with your business audience – 7 Important Distinctions When Writing To Businesses.
10 Ways to Make Your Words Captivate
Whether you write blogs, ad copy or white papers, Michael Stelzner’s ideas will help your words grab and maintain the attention of any reader. Read his blog post on 10 Ways to Make Your Words Captivate.
10 Tips on Writing White Papers Darren Barefoot
Read Darren Barefoot’s Ten Tips on Writing White Papers for improving your white papers writing and marketing effort.
10 Words to Avoid in Your Writing
Some words spark interest and draw in readers. Other words send people running for the hills. Michael Stelzner gives the most overused words in white papers in his blog post 10 Words to Avoid in Your Writing.
10 Days to a Better White paper
Jim Lodico has great thoughts in his series of blog posts Writing for both the Quick Read and Close Read, The Call to Action, Writing the Draft, The Power of Prewriting, Research and the Power of the Third Party Source, The Importance of Your Target Audience, Choosing a Winning Topic and Define Your Objectives.
11 Tips for Writing a Really, Really Bad White Paper
How to write a white paper that scares Google away, annoys your readers and doesn’t create any leads? Read Amanda Arthur’s article 11 Tips for Writing a Really, Really Bad White Paper
Over to you….
What is the one tip you will put to use in creating white papers?