Quantcast Demographics – The Ravelry Example

If you don’t know about Quantcast yet, you are missing out on a wealth of statistics that can help you with research, project planning and to understand your audience. Indeed, Quantcast is an analytics service that provides demographic information on sites’ user bases. Before going any further, let’s have a look at the popular social network Ravelry:

This first chart provides an overview of visits over time. This is quite similar stats provided by services such as Compete, though it covers a wider range of websites than the latter.

This is where it gets interesting. Quantcast breaks down visits numbers into very detailed chunks of demographic information. Here we understand that Ravelry is majorly attended by women between the age of 35 to 49 that are Caucasians. A majority of them don’t have kids, are educated and come almost in equal parts from all economic backgrounds. Here’s another representation of the data:

Next time you are planning a Content Marketing research project, have a look at your audience and get to know them first hand – it will hugely benefit your marketing efforts!

Using Posterous for your Corporate Needs

It seems like new social media tools and channels are popping up almost daily. It gets really time-consuming to keep track of them all, and of course these tools might not all be beneficial to your online presence. Nonetheless, some of them end up being quite useful at gaining traction or at connecting with people. Posterous, a new, shiny blogging platform, is part of the latter. It is so good in fact that we recently implemented their platform onto Clickdocuments in order to sustain ClickIdeas, a space for Content Marketing experts to exchange ideas.

What Is Posterous?

As mentioned earlier, Posterous is a blogging platform. A fast one. Indeed, once you’ve setup your own space, it allows users to post content through email since you’re allocated a unique address on which to post. You can include audio and videos, images and so on. Dead simple. You can also allow contributors to post onto a Posterous page through the same email address once you have given them permission. It makes for a great collaborating space.

Posterous’ Best Features

The Posterous platform integrates some very nifty features. For instance, it allows you to host the platform onto your own domain or subdomain instead of hosting it onto Posterous’ domain. For brand recognition, this is a good plus. It is also a breeze to setup Google Analytics onto your account to monitor traffic and engagement.

How to get customers to participate in a case study?

Case studies can be really valuable tools to educate your prospects. So you invest time and money in documenting a customer success story. Before embarking on this journey, stop and learn what not to do in a case study. We asked case study experts “What steps companies can proactively take to get customers to commit to participate in a case study?”. Get insights and recommended resources from Case Study Experts.

Mashup Culture and Social Media – What We Can Learn from Pride and Prejudice and Zombies

Victorian zombies have class, at least they do in the popular mashup of Jane Austen‘s classic novel Pride and Prejudice. Zombies you say? Yes. Zombies. This contemporary rewriting of Austen‘s work is inscribe deeply within the 21st century, where open source culture is redefining the way we create, find inspiration and work. Internet culture, and to a great extent social media culture have been influenced by this way of thinking. Sharing and exchanging, reusing and reappropriating, adding and substracting, collaborating is at the basis of blog writing, online discussions and comments. By contributing online, we’re adding materials to a massive global mashup.

So, dear marketers, what can you learn from victorian zombies?

1- Be Open Source

More than ever before, it is essential that your thinking and materials be accessible to as many people as possible. Don’t barricade your ideas behind closed doors such as forms or password-protected areas. Let them free. Seth Grahame-Smith was able to add a twist to Pride and Prejudice since the novel has entered the public domain. This would never have been possible had the novel been protected by copyright laws. By making your content accessible to anyone, you’re engaging with people and creating discussions, which is at the basis of social media.

2- Don’t Be Afraid to Reappropriate Materials

But don’t forget to give credits where its due! Video and music mashups have been popular for a while – think Girl Talk for instance. Take something that exists, put your spin to it and you end up with a new concept or idea. A real estate website using Google Maps to display its listings is a form of re-appropriation just as writing a blog post about thoughts from another blog post would be. Or retweeting on Twitter someone’s content while adding thoughts or insights. Social media is fueled by everyone’s contribution to our local and global cultures, be it your opinion, your ideas and thoughts, your creative inputs or simply your attention. Social media is a mashup culture to which we are all adding to everyday, every instant.

Zombies have made it to Austen‘s victorian world thanks to our mashup culture. Don’t forget to let them in your next content venture, they’ll do you more good than harm!