Do Tech Decision Makers Care about Social Media?

Unless you’ve been hiding in a cave for the past year or so, you have probably heard of social media by now. If you haven’t, check out this definition on Wikipedia. Is social media an insular practice that is bound to die out or does it have a promising future for commerce and industries? Do decision markers care about social media?

PRWeek seems to think so. They published an interesting study showing that social media and user-generated sites are of equal importance to traditional media sources when decision makers consider tech purchases. Ads and direct marketing are least important according to the study.