If you are under high pressure to develop and publish content quickly in order to reach your customers and prospects, you must read this book. As a digital marketer, you are told to develop blogs, wikis, podcasts, webcasts, YouTube videos–the list goes on.
But have you stopped to ask:
- Why? What purpose does this content serve?
- How does this content fit in with my overall marketing strategy?
- How does marketing change with social media?
- What can content marketing do for my business?
- How do I reach prospects and customers by providing valuable content?
Based on more than a decade of experience in engineering, program management, business development, and strategy and marketing, Balakrishnan’s collection of 140 bite-sized lessons will help you learn how to successfully navigate the world of content marketing and create compelling content that your customers and prospects will love.
This is a book that you can read again and again. It’s Twitter-style format means you only have to spend a little of your time in order to gain a lot of insight. Read one or two tweets a day, or read the entire book in one sitting in thirty minutes or less. And then revisit its pages again and again to revive and relearn the important concepts you need to know to effectively and successfully create and market your content.
#1 If you don’t know the purpose of your content marketing, don’t expect your customers to figure it out.
#27 A “piecemeal” content marketing approach will not lead you to “blockbuster” success.
#58 Every piece of your content is telling a story. Make sure that it is a story your customers want to listen to and act on.
#102 Posing a “good” question may be the quickest way to get attention from the reader of your content.
#138 You have a choice: You can assume what your customers are thinking or ask them questions and paraphrase to confirm your understanding.
Table of Contents
Section 1: Purpose of Content Marketing
Section 2: Plan for Content Marketing
Section 3: Persuade with Content Marketing
Section 4: Present Compelling Content in Your Marketing
Section 5: Customer Focused Content Marketing
Section 6: Content Marketing Commandments
Section 7: Use Content to Reach Your Target Audience
Read Book Excerpt
“Packed with insights to guide marketers to create purposeful content that will persuade prospects and encourage them to buy.” – Len Lodish, Professor, Marketing Department, Wharton School, University of Pennsylvania; Author, Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company
“These bite-sized chunks of brilliance convince marketers to add value to customers through content—and build confidence that they can do it!” – Bob Gilbreath, @mktgwithmeaning, Chief Marketing Strategist, Bridge Worldwide, Author, The Next Evolution of Marketing: Connect with Customers by Marketing with Meaning
“The insights in this book represent the way marketers should think and communicate, in short bursts of brilliance and inspiration.” – Bernie Borges, @BernieBay, Chief Find Offi cer, Find and Convert, Author, Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing
“Nearly 150 ideas—simply said, yet spot on—that will inspire, educate, and arm you to get more customers NOW.” – Casey Hibbard, @casey_hibbard, Principal, Compelling Cases, Author, Stories That Sell: Turn Satisfi ed Customers into Your Most Powerful Sales & Marketing Asset
“Marketers will find gems of inspiration motivating them to plan purposeful interactions via persuasive content that generates demand.” – Ardath Albee, @ardath421, CEO and B2B Marketing Strategist, Marketing Interactions, Author, eMarketing Strategies for the Complex Sale
“Adding to the content marketing revolution 140 characters at a time. Valuable, compelling, relevant, and priceless.” – Joe Pulizzi, @juntajoe, Speaker and Evangelist for Content Marketing, Founder of Content Marketing Institute, Co-author, Get Content. Get Customers. and Managing Content Marketing
“Great ideas often die because they lack proper care and nurturing. This simple little book contains profound truths that will guide any marketer, ensuring ideas grow into powerful marketing tools that drive traffic, increase exposure, and improve revenue.” – Michael A. Stelzner, @mike_stelzner, Founder, Social Media Examiner, Author, Launch
“Ambal makes content marketing concise and compelling in true Twitterstyle for time-starved marketers driven to change their broken model ASAP.” – Newt Barrett, @newtbarrett, President and Chief Content Officer, Content Marketing Strategies, a division of Voyager Media, Inc., Coauthor, Get Content. Get Customers.
“140 great tips on creating relevant content your customers and prospects will love. This book should be every content marketer’s guide.” – Brian Carroll, @brianjcarroll, CEO, InTouch, Author, Lead Generation for the Complex Sale
Press Kit / Affiliates
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