The Challenger Sale

There are only 2 types of role in any enterprise – Sales role and Sales enablement role

Don’t believe anything else anybody else says about job roles. Whether you are in engineering, marketing, product management…your singular goal should be to make the cash register for your org go “ching-ching”.

To do that we all need to be honing our sales skills. That brings me to this week’s book recommendation.

What is the big idea?

What’s the secret to sales success? It is not just about relationship building with customers.  The best salespeople also challenge customers. They teach, tailor and take control.

Gartner: The Five Profiles of Sales Professionals
Gartner: Percentage of Core vs. High Performers Per Profile

More links

A 5-Minute Summary Of “The Challenger Sale” Book Your Boss Told You To Read

The Challenger Sale: Summarized

The Challenger Sales Model In 8 Minutes

The 5 Types of Sellers of The Challenger Sale

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