Content Marketers Must Read Book of the Week!

Name: Content Strategy for the Web
Authors:  Kristina Halvorson    Melissa Rach Blog Twitter

Better content always means better business.  Imagine these situations. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? Content Strategy for the Web is the industry’s go-to handbook for creating and executing successful content strategies.

Who is the book intended for?

This book is for marketers. The book offers tips on how to create and deliver useful, usable content for your online audiences, when and where they need it most.

Top 3 takeaways from the book.

1. Content’s business value. Content plays a crucial role in the online business. This book will help in understanding content strategy and its business value.

2. Process and People. These two Ps (Process and People) are very key to any service oriented business especially when it comes to online content.  With the help of ‘Content Strategy for the Web’, you can discover the processes and people behind a successful content strategy.

3. Business case. This book offer tips on how to create smarter, achievable decisions about what content to create and how to find out about how to build a business case for content strategy

For more details on the book, check the site http://contentstrategy.com/

 

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