Content marketing is the latest rage now. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What’s been missing…until now…is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.
World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality.
Who is the book intended for?
Managing Content Marketing is for online marketers. This book will teach you to build the Business Case for Content Marketing and develop a Content Marketing Strategy that Works for Your Business.
Top 3 takeaways from the book.
1. Managing Content Marketing will help you determine the right marketing channels to implement and create an internal and external workflow for content marketing.
2. Managing Content Marketing will teach you how to measure content marketing and communicate results to internal stakeholders.
3. Managing Content Marketing will help you to tell a consistent story that will engages your customers.