Name: ‘Conversations That Win the ComplexSale: Using Power Messaging to Create More Opportunities, Differentiate your Solutions, and Close More Deals
In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success.
Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale.
Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals.
Have a look at the site http://www.conversationsthatwin.com/
Who is the book intended for?
This book is for marketers. The book offers tips on how to create a message that can literally double the number of deals you close. This book will help you to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers.
Top 3 takeaways from the book.
1. The concept of Value Wedge: This book offers tip on how you can differentiate yourself from the competition by finding your “Value Wedge”.
2. This book offers techniques on how to spike customer attention and create “Wow” in your conversations.
3. With Conversations That Win the Complex Sale, you’ll learn how to create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.