Name: Nike Better World
The Nike Better World Project is an initiative by Nike which helps to “better” the world we live in. Nike recycles different objects to make performance apparel and shoes and basketball courts. Nike also tries to bring attention of war, homelessness, HIV awareness, and the less privileged around the world. The site also talks about health issues among children, latest being a report on how the physical activities among children dropped by 20% in the U.K. and 32% in the U.S. In China, the drop is 45% in less than one generation. Nike is using the power of sports and its brand recognition to make the world a better place.
Type of Content: Microsite.
Why is this cool content marketing?
1. Storyboard-style: microsite uses HTML5 to present content in a hip storyboard-style that amasses all the goodness of the brand and delivers it in an unusual, scrolling format.
2. 100% recycled advertising: The best part is that “Better World” video is made from 100% recycled advertising. No new footage is recorded and produced to make the film. The commercial recycles all the classic and iconic Nike commercials to introduce this special initiative.