Name: JetBlue Airway’s Twitter Handle
Social Media has become a deeply integrated aspect of content marketing strategy. Twitter is one great social networking tool that helps brands to reach out to their customers in real time. Twitter is also a great tool to engage customers in a meaningful conversation. Brands also use Twitter as a means to respond to various customer queries / complaints and to share deals and discounts.
Type of Content: Twitter Handle
Why is this cool content marketing?
1. In order to maintain a healthy Twitter followers, JetBlue runs various contests for their followers like #GetAwayWithItAndWin i.e free get away trips.
2. Jetblue’s social media team tweet about weather conditions, delayed and cancelled flights details. They also make sure that each and every tweet is being answered and interesting tweets made by customers are retweeted.