Content Marketers Must Read Book of the Week!

Name: ‘The New Rules of Marketing and PR’

Author: David Meerman Scott Blog Twitter Facebook

This book teaches you on how to use Social Media, Blogs, News Releases, Online Video and Viral Marketing to reach buyers directly. The New Rules of Marketing & PR will make it easy for you to learn online thought leadership and viral marketing strategies.

Here is the link to know more about the book ‘The New Rules of Marketing and PR’

Who is the book intended for?

‘The New Rules of Marketing and PR’ is for online marketers. The book offers tips on how to use various social networking tools to reach out to prospective customers. If you want to survive in this new age of marketing and PR, this book is a must read.

Top 3 takeaways from the book.

1. ‘The New Rules of Marketing and PR’offers practical tips on how to leverage the potential that Web-based communication offers your business and how to speak directly to customers and buyers, establishing a personal link with the people who make your business work.

2. ‘The New Rules of Marketing and PR’also has a guide that includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

3. ‘The New Rules of Marketing and PR’offers practical tips for P.R professionals in the age of Twitter.


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Ambal Balakrishnan

Global Content Marketer #Cloud #DevOps #IBMer #Author #Blogger #Wharton #Purdue Alum #Mom to 2 boys #DogOwner #Mountain #Climber #TEDx Curator #ViewsMyOwn

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