Content Marketers Must Read Book of the Week!

Name: ‘Get Content Get Customers,’ Turn Prospects into Buyers with Content Marketing

Joe Pulizzi Blog Twitter Facebook
Newt Barrett Blog Twitter

In the last few years, buyer behavior has changed dramatically. Your buyers are now increasingly knowledgeable about what they want to buy. They aren’t surfing aimlessly, hoping to be influenced by marketing messages that arrive out of the blue. They want to make up their own minds based on their own information-gathering. Therefore, buyers need content that makes them smarter and more knowledgeable. Vendors who provide that content will win. Simply put, all the rules have changed. You need to approach the marketing game with a brand new marketing mindset. Those that can adapt will flourish. Get Content Get Customers Will Change the Way You Think About Marketing!

Here is the free preview to the book Get Content Get Customers

Who is the book intended for?

This book is for online marketers. The book offers tips on how to combine old and new marketing, online and offline, print and electronic in innovative and useful ways. This book is a must read for every marketer.

Top 3 takeaways from the book.

1. This book offers practical tips on content marketing that will make it easy for your buyers to buy from you.

2.  Get Content Get Customers details how one can put content marketing to work by explaining various steps like how to develop a content marketing mindset and how to select the content types that best match the strategy.

3. The book also has best practices and success stories on content marketing.

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