Content Marketing Tools Series #6 Pinterest

About Pinterest

Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies and more. Users can browse other pinboards for inspiration,’re-pin’ images to their own collections and or ‘like’ photos.

Here are 2 interesting features that make Pinterest unique

1. User friendly: Pinterest site is so user friendly and easy to use.

2. In-bound links:  Pinterest has a good amount of in-bound links with every pin that will in turn help in search engine optimization.

How can marketers leverage Pinterest?

According to a study by RJMetrics, an e-commerce analytics platform, the most popular board categories in Pinterest are home (17.2 percent of boards), arts and crafts (12.4 percent), style and fashion (11.7 percent) and food (10.5 percent).

1. Connecting physical presence with online presence.

Pinterest is a great tool to connect the dots between a physical location and online presence, i.e a Pinterest page. This can be done by featuring Pinterest promotions at the physical store.

2. Launch a daily pin theme.

Launch a daily pin to promote your brand. You can have several theme based ideas and make the pins memorable so that the images get re-pinned. The daily themed pins usually lead to repeat visitors.

3 Become A Unique Resource.

Make sure that your Pinterest page is a place to access unique resources. For examples, share what’s unique about your brand’s culture.

4. Tell A Story.

Always tell a story about your brand. This will bring more visitors to the page and they will in turn share the page.

5. Go Behind The Scenes.

Does your brand have unique inner workings that a larger audience might like to see? Showcase them using Pinterest.

6. Plan A Contest.

Pinterest contests are a growing trend, with brands often requiring entrants to pin a particular image from the brand onto one of their boards.

Industry Examples

Here are some interesting examples of how brands have used Pinterest. : Peugeot uses Pinterest as their interactive car showcase. : The Children’sMedicalCenter inDayton,Ohio uses Pinterest to share resources for their target audience.

Plans and Pricing

Pinterest is a free service and  by invite only. For more details on possibilities of Pinterest, please visit

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