Content Marketing Tools Series #1 Animoto

An interesting Video based Content Marketing Tool

About Animoto

Animoto is an interesting content marketing tool for creating video pieces from photos, video clips, and music. Using the latest in entertainment post-production technologies, Animoto is designed to bridge the gap between the high production value of film and television, and the more “amateur” feeling of most user-created videos and photo albums.

So how does Animoto work? Animoto uses newly developed cinematic Artificial Intelligence technology that analyzes and combines user-selected images, video clips and music with the same sophisticated post-production skills and techniques that are used in television & film.

Here are 4 interesting features that make Animoto unique

1. Easy sharing

Animoto helps  easy sharing of videos on Facebook, YouTube, Twitter, MySpace, Tumblr, via email or with a free iPhone app. Animoto videos can be embedded in a website or blog with a single line of code. Animoto Pro includes a customizable end-of-video button that helps in generating leads from the video.

2. Unique styles

Style determines the look and feel of any video. Every Animoto video is completely unique. The user can control the types of effects, backgrounds, and transitions by selecting a video style. Some styles are abstract while others are themed for a special occasion or time of year. Animoto Pro gives access to exclusive styles designed by professional photographers and business owners.

3. Music library

Music has a huge impact on video. Animoto gives access to a library of 13 genres. User can use these songs for personal videos on Facebook, YouTube, or blog.  One can also upload you own MP3. Animoto Pro has more than 1000 commercially licensed songs in 15 different genres.

4. iPhone App

Animoto has introduced a new mobile app, which helps to create, share, and watch your videos anywhere you go and can be easily shared via email, text, Facebook andTwitter.

How can marketers leverage the Animoto?

Here are some interesting ways in which Marketers can make use of Animoto,

  1. E Book/ Slides -> Video: You can leverage the key ideas in your ebook or slides and make them into an interesting video with Animoto.
  2. Online product Marketing: Animoto is a powerful tool when it comes to Online product Marketing. Select the best pictures of your product, pick a great music and create a cool video with Animoto.
  3. Digital Story telling: Digital storytelling is the art of telling stories with images and audio. You can create exciting, fascinating and innovative movies from still photos.

Industry Example

Here is an interesting example of Animoto by a company named Sweet Spud

Plans and Pricing

Animoto comes in three plans, lite, Plus and Pro. Lite is a free version where the length of the video you can make is only 30 seconds. To make longer videos requires a paid account. For more details on pricing and various plans, please visit animoto.com.

Checkout the Pllop on Animoto here

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Published by

Ambal Balakrishnan

Global Content Marketer #Cloud #DevOps #IBMer #Author #Blogger #Wharton #Purdue Alum #Mom to 2 boys #DogOwner #Mountain #Climber #TEDx Curator #ViewsMyOwn

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