How to Craft White Papers that Generate Quality Business Leads?

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. In fact, research conducted from leading industry analysts such as Marketing Sherpa, Eccolo Media, Tech Target, and Information Week all show that the vast majority of today’s business decision makers use white papers to make critical purchase decisions and learn about vendor solutions.

Now there’s an online class that will teach you every phase of the white paper lead generation. It’s called “White Paper 201: Crafting White Papers that Generate Quality Business Leads”. Its focus is to empower you to create exceptional white papers that will help you reach your business goals and build a stable of warm business leads.

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Ambal Balakrishnan

Global Content Marketer #Cloud #DevOps #IBMer #Author #Blogger #Wharton #Purdue Alum #Mom to 2 boys #DogOwner #Mountain #Climber #TEDx Curator #ViewsMyOwn

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