How to write compelling content and connect with your readers?

This is the fourth installment of Content Marketing lists for the month of May. The first installment was The Content Marketers – List of ‘How To’ Blog Posts, the second installment was The Content Marketers – List of Lists – Part 1 and the third installment was The Content Marketers – List of Lists – Part 2.

There is so much to be learned about writing and how to connect with your readers. Buckle up for a fantastic ride. What follows is a collated a list of (pure gold!) resources for you to enjoy and improve your writing skills.

Today, marketing is a two way conversation. How can you incorporate interactivity in your content? Brian Clark and Patsi Krakoff discuss how to spark interaction with your audience that increases engagement. Although their tips are for bloggers, the lessons are applicable to anybody creating marketing content. Patsi Kraoff’s blog post is 7 Top Ten Ways to Get Readers to Respond. Brian Clark’s blog post is Four Easy Ways to Create Innovative Content With Interactivity.

All content creation is to get the reader to think and take action. How do you connect with your readers and make them think? Patsi Krakoff says that all readers are different and are looking for different things. She discusses how to make a connection in her blog post 8 Simple Writing Steps to Connect with Readers. Once you have made a connection, the goal is to get the reader to ‘think’. Patsi’s insights on stimulating readers is given in her blog post 10 Ways to Write to Make Readers Think. Denise Wakeman’s shares her insights on 10 Ways to Connect with Readers.

Isn’t the goal of all writing to influence the reader in some way? How do you convince your readers to do something or agree with your point of view? Read Brian Clark’s blog posts Ten Timeless Persuasive Writing Techniques and The 5 Immutable Laws ofPersuasive Blogging. Jennifer Stewart’s insights on getting readers to follow a particular course of action is at How To Write Persuasively.

Michael Stelzner shares his picks of blogs, blog posts and books where you can find doses of inspiration on writing better. Read Michael’s blog posts Top 10 Blogs for Writers – The 2008/2009 Winners, Top 10 Blog Posts for Writers (The Best From The Best in 2008!) and Top 10 Books for Writers – The Finalists.

Key lessons that apply to writing white papers and eBooks

  • Use a title that is creative, interesting and attractive. The title should indicate what the reader will learn.
  • Capture your reader’s attention by posing questions in the beginning of your content.
  • Focus on the problems of the reader and how your solution will help solve those problems.
  • Show, rather than tell. Give proof of why your solution is the best. For example, use case studies to highlight the benefits of your product.
  • Write persuasively to convince the reader to take action. Talk about benefits of your product solution rather than a laundry list of features.
  • Introduce interactivity in your content. For example, create a video of your product instead of writing a long data sheet.
  • Have an explicit call for action towards the end of your content.

I hope you have found this list and the other three lists from earlier this month(The Content Marketers – List of ‘How To’ Blog Posts, The Content Marketers – List of Lists – Part 1, The Content Marketers – List of Lists – Part 2) useful. There are many valuable Content Marketing tips and lessons in these lists. Which is the one tip that you found most useful? Write it down and implement it.

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